So how do we place a page post engagement ad on Facebook?
We’ll continue our Frassadys’ make money online Blog series of discussions with So how do we place an ad on Facebook?
We’ll need to look at how to create a “status update” on your fan page, which will create clicks to a specified offer.
Keep in mind,social advertising media has significant differences from SEO and PPC. In SEO you need to create significant value, to your blog,as you strive for page postion on search engines.
Especially in B2B commentary,although,the B2C blog tends to be more socially oriented commentary.
PPC is direct advertising,and once your keywords have been properly researched,marketers bid on keywords or phrases,pertinent to their target market.
Ad placement position is based on the strength of your bid,that is,the dollar value of your bid.
Facebook has a similar bidding algorithm that the search engines use,but this algorithm is based on the social following by persons in Facebook audiences,and the audience response will dictate the actual cost per click or CPC.
Basically for this Frassadys’ make money online Blog,you set the CPC to establish page postion in the PPC system,but in social network advertising,social following and response rate set the CPC-unless you set the CPC “manually”.
You’ll see that email marketing’s concept of split-testing is also carried over into Facebook’s social advertising algorithm.
Furthermore, as you develop your fan page ,you concentrate on getting likes,and adding interesting social media,like pictures of your family,what you are all about as a person.
We discussed getting likes in the above blog post,but you can also get likes,by joining groups that are in your niche,and then posting in those group pages.
Here’s a 37K member group through which you can get Facebook likes: https://www.facebook.com/groups/LIKE4LIKEPAGESONLY/ .
But obviously the internet marketer is not only interested in social awareness and online social interaction,but also marketing their offers.
You can do this with a technique called “status update”. Whatever product you’re marketing in which you want to invite inquirers and customers to a webinar,video,or blog post,you’d use the status update.
In it you would discuss the product or service and you’d add a call to action near the top of the status update.
This status update is written on your fan page.It’s very much like an email, as you have a call-to-action near the top of the status update.
You would then need to add in an incentive in the form of a bonus.
The ad contained within the status update is called a “page post engagement” ad.
Recall for our Frassadys’ make money online Blog,that any images that are installed in the Facebook Newsfeed or the Mobile Newsfeed,must be less than 20% text.
If you have more than 20% text, your ad will be denied by the Facebook automatic administration. Here some advert recommendations:
- Recommended News Feed image size: 1,200 x 900 pixels
- News Feed image ratio: 4:3
- Right column image size: 254 x 133 pixels
- Right column image ratio: 1.9:1
- Text: 90 characters (longer posts may be truncated on small screens)
- Your image may not include more than 20% text. See how much text is on your image.
The Right Hand Column ad placement is always exempt from this twenty percent rule.
Now create a status update,and talk about a significant valuable product,and give a link to a Webinar,video,or blog post promoting the product or service,in the upper part of the update.
Go to the Ad Manager=>my ad account=>create new ad=>click page post engagement, and then =>add your fan page.
Then look for your status update and double click to select.
In Ad Preview and Placements remove from the Desktop News Feed and remove from the Mobile News Feed.This will place your ad in the Right Hand Column.
Be sure to leave category Text and Links blank.The tracking pixel is a bit more advanced, but go here to learn how to get the snippet of code for tracking your ad: https://www.facebook.com/help/435189689870514/.
You do not need to install this right away,but recall the importance of advert tracking.
Next for our Frassadys’ make money online Blog, fill in the “Audience”; for “Country” select US. If you’d like a different Country than the US, then you’ll need to create a separate ad.
Select your Age Range,this would depend on your product, but for the make money online niche as well as the web hosting niche you’d choose 18 to 68.
Keep in mind, that people are getting online younger all the time,as well as getting online and staying online at an older age.
Select the gender,based on your offer,so if you have a female oriented product you’d choose female.
The language would be English and under More Demographics,you’d choose the demographic that fits your offer.
Recall in PPC advertising, the more specific your offer the smaller the reach will be,but the more targeted your advert will be.Ignore interests and behaviors categories.
Facebook’s algorithm will direct those who fit your offer to your fan page. Very few fans visit a status update, but the advert algorithm with bring customers or visitors to the page post engagement.
Now under Connections, check only people connected to your fan page.The ad name becomes the webinar,video,or blog post, Page Post engagement ad.
The set name is target fans, to the desktop newsfeed as the location.
You’ll always have the three locations for each ad, so specify each location for your reference.
Under Pricing, set your daily budget;you can set the cost for as little as $5.00 a day.Then check run my ad continuously starting today.
You can also set a start and stop date,with the exact stop time. Move to Bidding,and choose optimize for clicks. The Facebook algorithm will automatically optimize your bid to get more clicks.
The CPC will be higher when you optimize for clicks, but this will be more efficient,and you’ll get more targeted traffic. You may also manually set your maximum bid for clicks.
The middle bid range is between .26 and .65 cents per click.Moreover for our make money online Facebook Blog, the number of clicks will include clicking the likes,and clicking the “see more….”,as well as the actual link to the offer.
Facebook advertising, like other forms of advertising requires significant testing.
(Track the performance of your ads here: https://www.facebook.com/ads/manage/.
Visit Facebook help here: https://www.facebook.com/help/community/question/?id=10152988283170078.)
This page discusses A/B split testing as the you should have 3-6 ads in each campaign so you can test the ads against one another, and so the Facebook system has the ability to optimize the performance of your strongest ads.
At any rate,go ahead and place the order,then click create a similar ad, then add to the Mobile News Feed and remove from the Desktop News Feed.
Leave everything the same from what we’d just discussed above, then place order => create a similar ad =>add to the Desktop News Feed and remove from the Mobile News Feed.
Now we have 3 page post engagement ads: The Right Hand Column, the Mobile News Feed, and the Desktop News Feed.
So you’ll rename each with the appropriate suffix. So the page post engagement adverts will be on the Webinar,Video,or Blog Post-RHC,Webinar,Video,or Blog Post-MNF,Webinar,Video,or Blog Post-DTN.
Now we’d like to capture inquirers from another well known Facebook person, with a large following.So we’ll create another ad in the same campaign.
So for our make money online Facebook Blog, lets create ad in Campaign=>select your fan page=> then select your status update or post.
Click Audience=> remove from Mobile News Feed and remove from Right hand Column,so you’ll be creating for the Desktop News Feed.
Go through the same ad specifics that we went through above and set: Location,Age Range,Gender,Language,and Interests.
Under Interests, think of who’d be interested in your offer. For make money online-MOBE for example, you could target affiliate marketers, and just about any type of online marketers,also newbies and persons looking to make money online, make money at home, and home online business.
You can also target persons who you know will command a large audience.Be sure the audience meter is over 75,000 persons.
But only target one prominent person,as to split test,you’ll need to come back and install a second ad,as we’d mentioned above.
Start with Matt Lloyd in the internet marketing realm. If I wanted a much larger audience I could go with say Eric Thomas or Tony Robbins .
These inspirational speakers would command a large audience,although they’d appeal to a much broader audience.
So how do you gauge the CTR,or the amount of clicks you receive?
Well,you can tell right away if there is a deficiency of clicks because the cost per click will escalate.
So for our Frassadys’ make money online Blog, if the Eric Thomas audience is not clicking, the CPC will go up.Target the more demographics option appropriately to your audience.
Be aware that most of the options are available only in the US. At Connections click only people not connected to your name.
The Campaign name is the same. The ad set name is the suffix of country and age:US 18-68- Thomas.
So the audience is the person’s audience to whom you’re pointed in this ad set,in this case Thomas,unless you opt for Robbins.
Set the budget at $5.00 per day and click run ad continuously starting today.
Under Bidding click automatically optimize your bid to get more clicks.
Place Order=> Create a similar ad=>add Mobile News Feed=>remove Desktop News Feed=>Place Order=> Create a similar ad=> add to Right Hand Column=> remove from Mobile News Feed=>”Place Order”=>continue.
Check your new three ads under this campaign and rename with the appropriate suffix,as we’d done in the first campaign.
By split testing,you’ll discover quickly which person’s audience gives you the most clicks,which will keep your CPC low.
I’ll need to put a wrap on this Frassadys’ make money online Blog-So how do we place an ad on Facebook?, but we’ll talk more about Facebook Advertising in future blogs.
Infuse your life with action. Don’t wait for it to happen. Make it happen. Make your own future. Make your own hope. Make your own love. And whatever your beliefs, honor your creator, not by passively waiting for grace to come down from upon high, but by doing what you can to make grace happen… yourself, right now, right down here on Earth. Bradley Whitford
MOBE’s Traffic Masters Academy