Fran Cassady 080117
Getting at the DNA
When you look at human psychology, writers go about investigating interest because of inherent attraction and curiosity.
This probably goes back 25,000 years when it became incorporated into your DNA.
You scan and forage quickly.
When an inquirer visits a site,80% of the inquirers only scan the page,they do not read the content.
You tend to look at obvious or predominant print. Like enumerations and bullet points.
What can you as a serious article writer infer from this?
Headings for which specific keywords are searched, are the main focal points for product reviews.
Article attraction requires interesting and compelling titles.
Also,bullet points summarize the most relevant and significant points.
You may have noticed how twenty ten and twenty eleven WordPress speaks to this issue,with the introduction of excerpt posts with “read more” hypertext.
With this format WordPress gives the visitor a initial taste, or introductory feel, for the relevant content and puts more control with the inquirer.
WordPress has now introduced more condensing techniques into their post software.
Here’s an important white sheet from nebcommfound , copy and paste, http://www.nebcommfound.org/media/docs/Writing_a_feature_story.pdf
Bullet points will help keep a reader on a page,because they help promote scanning as well as retention.
Here are some attention-grabbing strategies.
Make your writing personal.
Start a bit with the unexpected.
Keep moving forward.
Get to the point, but color a theme.
Be sure to provoke emotion; humor is inherently persuasive.
Be as interactive as possible,for example, rhetorical questions or general questions.
Keep it concise.
There must be a human being talking.
Remember good punctuation,so you’ll faciliate the readers comprehension as well as your own credibility.
Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.
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Francis Cassady’s Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.