Francis Cassady 103018
There once was a man and a woman who had been married for more than 60 years. They talked about everything.
They kept no secrets from each other… except that the old woman had a shoe box in the top of her closet that she cautioned her husband never to open it or ask her about it.
For all these years he had never thought about the box, but one day the little old woman got very sick and the doctor said she would never recover.
In trying to sort out their affairs the little old man took down the shoe box and took it to his wife’s bedside.
She agreed it was time that he should know what was in the box.
When he opened it he found 2 beautifully crocheted doilies and a stack of money totaling over $25,000.
He asked her about the unusual contents.
“When we were married,” she said, ” my grandmother told me the secret of a happy marriage was to never argue.
She told me that if I ever got angry with you, I should just keep quiet and crochet a doily.”
The little old man was so moved, he had to fight back tears.
Only two precious doilies were in the box.
She had only been angry with him two times in all those years of living and loving.
He almost burst with joy and happiness.
“Sweetheart,” he said… “that explains the doilies, but what about all this money?
Where did it all come from?”
Oh,” she said, ” that’s the money I made from selling the doilies.”
Lack Of Succinctness
Copywriting is obviously an essential part of internet marketing.
Copywriting and content marketing or blogging aren’t the same, but they’re often used in the same context, which can be confusing.
Content marketing writing has a marketing purpose,but it’s used for articles,videos,audios,blogs and product reports.
Generally,content marketing is used to help and enhance your customer’s knowledge of your products and/or services.
There can be a call-to-action,but the marketing piece is secondary to the value-add piece.
Copywriting,is written to an enquirer of your products or services with the intent,to get them to take immediate action.
Copywriting is to get leads,social media followers,and/or conversions and sales.
Copywriting is used for squeeze pages, email campaigns, sales pages, thankyou pages and webinars.
Also,copywritng is used for offline adverts for newspapers,direct mail, TV,radio,and magazines.
However, the best content marketers are able to to combine the two to their advantage,to get more signups,leads,and conversions.
They’ll integrate the copywriting techniques into their articles.
So if you’re a blogger the predominate focus is:
valuable content that compels
content focused on engagement,relevant information, and training
oriented to human beings not search engines
content that builds relationships,lite on the marketing
After the primary concerns of content writing and you’ve oriented your blog to these concerns, then you can concentrate on the copywriting piece.
But good copywriting can be a neglected piece.
First because content marketers and bloggers are oriented to write value-add content.
Content marketing is therefore more congeniality down-to-earth oriented,and the dazzel piece of the marketing effort is left to the deft hands of the copywriter.
It’s unfortunate that copy is often neglected as a extra expense or an unnecessary piece in the online marketer’s or webmaster’s sales funnels.
The reason is always added expense.
Good copywriters know their value because their words and compelling content will have an important beneficial effect on your conversion rates.
Many marketers begin constructing their own copy.
A good content writer can learn to write copy.
Most single operation web owners will learn this piece and write their own copy until they can afford a copywriter.
One good thing about the Internet, is that you can get fairly decent copy writers fairly inexpensively.
why hire a copywriter?
Amateur copy is usually discovered by a lack of succinctness.
Novice copywriters often write too much and get too chatty, losing their focus on the precision that deft copywriting must have.
Here’s some important copywriter concepts:
- Don’t use grandiose adjectives e.g., great
- cut out the word “very”
- be concise
- be direct but not too selly
- persuade and compel
- Read each sentence and look for words that could be left out.
- Also,phrases that could be made more relevant to your avatar.
As a small business owner,webmaster,or content manager,you always want to improve,and you improve by doing.
Keep in mind, that every element of copy has just one purpose,and that is to get the first sentence read.
So you can see that a strong compelling headline is a must.
There are talented copywriters that are not that expensive.
Here’s two of online companies from which to hire a relatively inexpensive copywriter.
We aim above the mark to hit the mark. Ralph Waldo Emerson
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Francis Cassady’s Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.