Frassadys Home Based Business Blog-Lets Do It The Easy Way

Francis Cassady 081117

Lets Do It The Easy Way


frassadys home based biz blog


Product Creation etc

Let’s talk about ebooks and Kindle ebooks,which have become relatively easy to produce.

They should be about 50 to 60 pages.

You can write the ebook in Microsoft Word and then convert to a pdf document.

In Microsoft Word 2010,simply do a save as, then click the pull-down to “PDF”

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After the conversion process you can upload to Amazon Kindle Direct Publishing.

You can also choose a cover at Amazon Kindle Direct Publishing.

Take a look at this video at Amazon Kindle Direct Publishing

Second, you can convert your blog post to a pdf right from your WordPress site.

Just go to WordPress plugins and type “Print, PDF & Email by PrintFriendly”, then install this plugin.

Here’s what the plugin looks like at the very end of your blog in WordPress.

frassadys home based biz blog

Here’s a copy of the pdf I’d made in two clicks from my blog.

This is a terrific way to create a white sheet to give out as a “gift”.

Whay’s more, to publish in Kindle Direct Publishing all you need is the Microsoft Word document.

You can even find and use an eBook cover gratis on KDP.

Copy and paste, ”

Go here to contribute your expertise and leave your expert work copy and paste,


Promoting other Product Creators’ work

Can you negotiate on your own without going through Clickbank?

Find the product creator on your own.

Why would an expert want to communicate with you?

What benefits would they be expecting? How would you communicate with them?

Experts want more exposure,they realize that you as a marketer can provide that exposure.

Like most human beings, they want their work to enhance the lives of people.

They also would like a legacy for themselves from their work.

They are alway looking to get in front of people.

Even more,they want more money for their product,and they don’t really know how to channel their commodity into cash.

Similarly,they’d like recurring income,as a licensor the obvious goal is repeating passive income.

If you are an adept internet marketer you have the ability to market a great product for future income.

As you look at the mindset of an expert or licensor, there is a latent mutual relationship between interested parties,that leads to mutual expectations.

Take a look at to get a feel for expert negotiations with strategic planning.

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A sole license conveys rights to one licensee only.

The interesting piece relative to licensing is that… “you could use the terms exclusive license and sole license in contracts, but you can’t count on either term to convey clearly the intended meaning…” .

Even with specified categories of licenses, the clear mutual understanding needs to be made between the licensor and licensee.

A Non-Exclusive License grants to the licensee the right to use the product, but also stipulates that the licensor remains free to market the same product and to allow any number of other licensees.

A standard license specifies to the licensee the right to 100% of the profits,but no other rights apply,such as modifying the product .

A resale license is more of a negotiation,and the profit percentage or “commission” is set,usually higher than a regular affiliate’s commissions.

Resale licenses are sometimes written with performance incentives.

Also, it is very common to restrict area or “territory” in licensing agreements.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. Steve Jobs

Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, I love communication,I truly appreciate it. Leave your site’s link. I wish you health, wealth, and wisdom.

Fran Cassady
Cassady Online LLC


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Fran Cassady



Francis Cassady’s Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are, and professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.


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