Francis Cassady 112218
Wayward Husband ?
A despondent woman was walking along the beach when she saw a bottle on the sand.
She picked it up and pulled out the cork. Whoosh! A big puff of smoke appeared.
“You have released me from my prison,” the genie told her.
“To show my thanks, I grant you three wishes. But take care, for with each wish, your mate will receive double of whatever you request.”
“Why?” the woman asked. “That bum left me for another woman.”
“That is how it is written,” replied the genie.
The woman shrugged and then asked for a million dollars.
There was a flash of light, and a million dollars appeared at her feet.
At the same instant, in a far-off place, her wayward husband looked down to see twice that amount at his feet.
“And your second wish?”
“Genie, I want the world’s most expensive diamond necklace.” Another flash of light, and the woman was holding the precious treasure.
And, in that distant place, her husband was looking for a gem broker to buy his latest bonanza.
“Genie, is it really true that my husband has two million dollars and more jewels that I do, and that he gets double of whatever I wish for?”
The genie said it was indeed true.
“Okay, genie, I’m ready for my last wish,” the woman said. “Scare me half to death.”
SEM Still Tops
Traditional ways of advertising like newspaper,magazine, television, and radio,have become subordinate relative to online advertising.
Advertising on YouTube is probably,with Google Search, the number one online advertising platform in which searchers can find what they need and want.
You know Google right?
What they want is their customers to get what they want on the first search they make,whether on Search or YouTube.
This is really the fundamental principle of good companies.
A customer has a basic want or need, and good companies will accomplish that obligation.
You can bet that every piece of code that was ever written by Google had that underlying purpose in mind.
Every Google algorithmic update has had that in mind,get the searcher to what they want, efficiently and on their first search.
This is the very reason that searchers look to the internet to find what they want and need in a hurry.
Companies like Amazon are not only fast and convenient but they are able to get the product to you quickly and efficiently.
Organic Search through SEM or YouTube still predominates,as this is the most efficient way to get buyers,not “traffic”.
Also,organic Search prevails over paid adverts.
Video adverts on YouTube,are obviously the main how-to search platform.
The lesson here is that SEO is still the most effective online advertising technique,and YouTube videos play an ever increasing role in SERP organic positioning.
Recall,the most effective way to sell goods and services on the internet is to have people looking specifically for your products and services.
This can only be done through organic SEO and paid Search Adverts-SEM.
You can see on the infographic below how organic SEO dominates PPC.
Keywords are still paramount,because you rank in SERP based on your keyword or keyword phrase.
You understand that to get great SERP positioning,unless you have a significant budget,you need to have keyword phrases.
Keyword phrases that are not as competitive,but still garner the requisite number of inputs per month in SEM.
The other option is to pay a SEO company to get your site rated high organically in SERP.
SEO companies can be hit or miss like any other company on the internet.
You go by how they are rated,but keep in mind, no SEO company can guarantee a high consistent SERP position,let alone a one time high SERP postion.
Keep in mind, 70% of the 100 highest SERP positions in SEM have YouTube videos.
Benefits of YouTube adverts
1) Developing connection with customers
Video adverts lets your customers see that you are a regular human being,not an internet abstraction.
The internet world is very impersonal, but video gives marketers the opportunity to add some personality, humor, and/or testimonials, and puts a human face on a small online business.
It’s really all about social networking and letting people know who you are,that you’re trustworthy, and a honest hard-working internet marketer.
Obviously, the main idea on YouTube is to be who you are.
You’re basically selling yourself and your brand. Having said that,having established yourself, then you’ll be able to vie more realistically for SERP position,on SEM/SEO,as well as SEM/PPC.
2) Viral marketing benefit
YouTube offers significant viral marketing benefits like embedding videos on websites and sharing on social media networks.
You understand how Twitter can create virality,as you pass a tweet to followers.
Now say just one follower passes the tweet on to her 2000 followers, and three of her followers pass it on to their 1000 followers…. you get the idea of virality.
YouTube is the same, as videos can be passed on.
You can see how virality can apply to interesting-content or how-to video.In the IM Industry, users share videos with other marketers, and peer groups.
It has been seen many times people who receive YouTube videos, which has been passed on by a peer or small online business friend, share videos with other peers.
This creates this sort of virality.
If viewers like what they see, the video shoots out across the video marketing world wide web, without any marketer investment and video’s reach is expanded exponentially.
Consumers will share compelling videos that will educate, inform or entertain.
YouTube is now far reaching as it has one billion people who use YouTube.
There are 4 billion video views every day on YouTube.
There are 300 hours of videos downloaded every minute,and there are one billion YouTube daily mobile views.
More than 1 billion people watch more than 6 billion hours of YouTube video every month.
Consumers are more motivated to buy after watching a YouTube video.
This is true across all industries,including home buyers and new car buyers.
Recall, Google owns YouTube,Google’s SEM is partial to YouTube videos and ranks them higher in SERP.
This is like Google Plus posts to which they’ll assign a higher SERP position.
You can’t build a reputation on what you are going to do. Henry Ford
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Francis Cassady’s Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.