Francis Cassady 051717
Google and Bing have the predominant search engines.
Recall, it’s best to start a PPC campaign with Microsoft Bing, because of the lower cost associated with PPC Bing Ads.
If you’re new to paid search advertising,be very wary of placing an ad on Google Adwords or Bing Ads, until you know exactly how it all works.
Some of the social media also have paid search adverts that can add up to hundreds of advertising dollars very quickly.
You know how a bad campaign can drain the budget and produce frustration.
You also know that the goal of paid search advertising is to get your advert in front of searchers,who are specifically looking for your product or service.
Before you can even think about placing a PPC ad,you’ll need to have done keyword research,and have compelling ad copy.
Find A Niche
But lets take it back to the very beginning of an endeavor,at which point you’ll need to find a advantageous niche.
So how do you find a favorable niche that’ll actually converts and makes you money?
Let’s look at this from an ecommerce perspective.
It’s really hard to make significant money on big-ticket products as you usually earn only 5 to 10% on electronic products like televisions and computers.
Most of the cash in ecommerce is made on the accessories of the large expensive items.
This is because accessories provide a much greater profit margin and customers always need the accessories that accompany electronic items.
Think about how many persons buy a case for their cellphone.
There’s significant profit to be made on accessories.
This is why niches are chosen that supply only an accessory or several accessories.
Take a look at Startup America’s list of 2016 niches from which you could start a profitable online enterprise.
Copy and paste the below URL for the pdf.
Keep in mind,that a niche with lots of accessories has higher profit margins and fewer price-sensitive shoppers.
Recall,other valuable niche areas are those that have products that alleviate pain points.
Alleviating pain points has a lot to do with online marketing.
Finding a profitable niche will be the most important decision you’ll make when you enter the industry or change directions.
Whether from a part time make extra money online perspective, or if you enter the industry with the idea of building a full time online business.
Also,those internet marketers who are looking to expand their online business into other money producing niches.
Once you choose your niche and products you’ll need to establish an avatar, which is like a profile of a typical person within the niche,so you know and understand your audience.
For example,a health and fitness niche has both male and female gender. The age is a bit older at say 35 to 70.
Many of the younger audience who are overweight,could be a candidate for the weight loss niche as well as the health and fitness niche,there’s always overlap.
The higher age group in the health and fitness niche, is probably the baby boomers looking to maintain their health specifically targeting nutrition,age-related workouts,and fitness solutions.
Here are two of the very best free keyword tools: http://keywordtool.io/, and Google keyword planner.
You’ll need to login into Google Adwords for the planner.
Click keyword planner in the Tools pulldown.
Then click “search for new keywords using a phrase,website,or category”.
Under “your product or service” type in your keyword.
Then click the blue box at the bottom of the page called “get ideas”.
This will bring up the average monthly searches and lots of keword ideas,with the average monthly searches,the competition, and the suggested bid for your PPC campaign.
Keep in mind,you can use these free keyword tools for other platforms.
For example, if you’re an article writer and blogger,you can incorporate the keyword results into your blog.
The key figures are Average monthly searches and Competition,disregard suggested bid if you’re researching for Bing or another publisher or blog.
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Francis Cassady’s Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.