That’s right anak murid we’ll continue with Frassadys’ Make Money Online Blog-Tenaga Pengajar,You Were Going to Continue Talking About Blogging… .Recall from the previous seminar [take a look at:MAKE MONEY ONLINE HOW TO MAKE MONEY ONLINE ครู-A LITTLE MORE ABOUT BLOGGING AS AN INTERNET MARKETING TOOL PLEASE!¹]we’d talked about WordPress, writing your first blog and the essential plugins and widgets.
We’d discussed the “all in one seo pack”,that has all of the rudimentary tools,upon which the search engine bot relies for evaluating your blog for search engine page positioning.Also, the most significant gratis spam filter,called “Akismet”.
The ” XML Sitemap” is included in the all in one seo plugin,but keep in mind that there is also a “XML Sitemap”,included in the “settings” software for WordPress 4.1.
This is just a heads-up so you can avoid any potential conflict between the two.I’ve got them both running,and I’ve not had an issue.The “Top Commentator” widget is important for blog interactions,as it encourages visitors to comment on your blog posts.
We also talked about the WordPress themes,named after the year, from 2010 -2015.In addition for this Frassadys’ Make Money Online Blogging seminar,you can add a “new” themes by clicking “add new”,you can choose from “Featured”,”Popular”,or “Latest”.
There are “mobile” themes as well as “premium” themes.Always, click “preview” before you permanently activate a new theme.
Ok anak murid,so how do you get your blog on Google. First. go to google.com/webmasters. Keep in mind,you’ll need a gmail.com account. [ Go to https://accounts.google.com/SignUp].
So at the Webmasters’ site you’ll tell Google you have a blog. [If you don’t have a blog,go to www.cassnethosting.com sign up for hosting and register a free domain.
One of the easiest and sometimes best,if you can write or have someone write for you,is just use your name,I believe that would be unique enough.So now click “add site”, and enter your blog’s URL.
You’ll have to put a small piece of code on your site,so the Google bot will index your blog and site within 24 hours.
Remember for our Frassadys’ Make Money Online Blogging forum,when you install a widget, or a piece of html code,go to “Available Widgets”,find the “Text” box titled “Arbitrary text or HTML”,left click the box and slide to where you wish to place the HTML code.
It can be in the “primary Sidebar” or in the “Content Sidebar” or the “Footer Widget Area”.Obviously, non-advert code should be placed in an unobtrusive area.So the Footer area is a good pace for permanent HTML code.Google ping code is also placed in this footer area.²
If you look up in the WordPress forum where to place the webmasters’ code, it’ll advise you to: Edit header.php and add the meta tag provided by Google on a new line anywhere after the <head> tag and before the </head> tag.
To get there you need to go to “Appearance”=>”editor”,on the right side of the code you’ll see categories, so you click the “Header” “(header.php)” category to take you right to header.php.
Recall for this Frassadys’ Make Money Online Blogging symposium, that the XML Sitemap tells Google and the other major and minor search engines,about each page on your site.
The robots.txt file tells Google what not to index.Recall the robots.txt file is also a file located within the “all in one seo” plugin.I’ve never done any advanced configuration of the file,so I’ve alway used the default file.
So why do you need robots.txt Tenaga Pengajar? The reason is because your blog contain several redundant but very functional pages.These pages are needed for the overall functionality of your site.
The redundant pages include backup archives, trackback,your site’s RSS “feed”, and several others.This makes the job of the search engine bot much easier,and this will make your website assessment devoid of penalties,and thus a higher search engine page rank.
By the way,below I’ll include the URL to answer this important question concerning blogs: How Do I Ping My Website To All Major Search Engines And Directories?³
This site will also provide you with a free backlink maker called “IM.org Backlink Supercharger”. At any rate for this Frassadys’ Make Money Online Blogging huddle, you do not want any kind of duplication of your value-add blog posts,and the WordPress tool used to prevent duplication is the robots.txt file.
This is the highly-welcomed new WordPress technology,because back in the day,you would have needed to be skilled at coding to engineer the robots.txt file.
Today however,the robots.txt file comes with the all in one seo plugin.Also, the all in one seo plugin,will optimize your Meta tags. Don’t be to concerned about this technical term,because the plugin functionality will administer the Meta tags.
However to give you an understanding of the term, search engine bots communicate in HTML, the code language used by WordPress,”meta” is a technical term used in HTML communication.⁴
I don’t believe you need an in-depth understanding to be a successful webmaster,on the other hand, the more you know about coding,the better off you are in the internet marketing world.
Anyway for our Frassadys’ Make Money Online Blogging discussion, the only real concern about the all in one seo configuration is under “General Settings”,all of the defaults are applicable,so you won’t have to worry about checking the correct boxes for meta tags.
However,you’ll need to configure the “Home Page Settings”,which includes the “HomeTitle”, the “Home Description” and the “Home Keywords”.⁵
I’ll include here semper plugins description of the Home Title:”The Home Title is the SEO Meta Title for the home page on your site. The Meta Title of your Home Page will appear in the top of the browser and in the source of your home page between the <title> tags.
“This is the title that the search engines will display in their search results as the link to your site so it’s important to keep this simple (60 characters or less) and relevant. Whatever you enter in this field is output directly to the source code of your home page.
“It is used regardless of whether you are displaying the latest blog posts on your home page or have a static home page (controlled under Settings, Reading in the main WordPress menu).”
This description is so relevant to our Frassadys’ Make Money Online Blogging seminar, we’ll include it here,for the detail on “Home Description” and “Home Keywords” go to their site with the link I provided.
I’d bought an expensive keyword research tool when I started,from Internet Income University,however, there are several free versions now,and I’ll include the links below.⁶
Here are the best gratis sites:SEOBook,Keyword Tool, Wordtracker, and semrush. Basically,you look for well-enquired log-tailed keywords,with 1000 to 4000 searches per month that are not too competitive.
If you’re an experienced marketer,you are well aware of that,if you are relatively new to online advertising,you can get a feel for keyword research fairly quickly.
We’ll dedicate another seminar on keyword research,especially related to PPC advertising. Take a look at : MAKE MONEY ONLINE-ÖĞRETMEN,CAN WE REVISIT PPC ADVERTISING,AS IT’S A PRINCIPAL ADVERTISING TECHNIQUE?⁷
Ok lets summarize the significant points toward which you need to orient your blog:
- get the enquirer involved with value-add material
- establish an online relationship- connect on a human level
- establish your authority, but be relatable even vulnerable.
- offer real solutions to real problems
You can add pop up boxes when an enquirer leaves your site,”optin monster” is highly recommended,as well as the WordPress plugin “optin revolution”.
Both programs use AWeber,but they’ll work with other email autoresponders.If you wish to sign up for AWeber,one of the top email autoresponders, just click AWeber.
The marketers who’ve been in this internet marketing for a while,know you need to incentivize your email optin, and you generally do this by offering a “gift”,or something free in exchange for an email address.
Keep in mind that social media advertising has taken on emphasis, but building a list is still fundamental to internet marketing,the blog is an essential tool to help build this email list.
Finally,establish that social media presence and be sure to establish yourself on Twitter,You Tube,Facebook, Linkedin, and Google Plus.
So the blogger always delivers value,is consistent,develops the brand,knows when to outsource,and is sure to be serious about your business development.
Ok anak murid ,we’ll have to put a wrap on this Frassadys’ Make Money Online Blog-Tenaga Pengajar,You Were Going to Continue Talking About Blogging… seminar,but I’d like to leave you with some valuable words to think about: If you neglect to recharge a battery, it dies. And if you run full speed ahead without stopping for water, you lose momentum to finish the race. Oprah Winfrey
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² <p align=”center”><a href=”http://googleping.com/” title=”Ping your website with GooglePing.com”><img src=”http://googleping.com/wp-content/uploads/2011/04/logo.png” alt=”Google Ping” title=”Ping”></a><br />Ping your website to over 100 ping services.</p></center>
MAKE MONEY ONLINE-ÖĞRETMEN,CAN WE REVISIT PPC ADVERTISING,AS IT’S A PRINCIPAL ADVERTISING TECHNIQUE?