In this Frassadys’Make Money Online 102314 Newsletter,we’ll talk about The need for Strategic Planning for better marketing Campaigns and online Business Consistency.
A good marketing campaign is much like a successful meeting,before which you carefully make an agenda,divided into specific time frames for each relative subject,you make a list of the pertinent attendees,you choose a moderator,a scribe, a leader.You set the date,the start time,the end time.
And obviously you’ll send out the agenda in plenty of time before the meeting, so that participants can enter it into their calendars and resolve any conflicts ahead of schedule. You also have to decide on incentives,for example,will you serve lunch? You basically try to make the meeting as compelling and interesting as possible. Like a meeting, problems can arise in marketing Campaigns.
If you have poor planning or poor leadership the meeting can become more of a negative than a positive. Poor planning in a marketing Campaign can also result in a significant tailspin and the return on your investment can quickly become negligible. So in the business of internet marketing,keep in mind strategic planning can lower the risk significantly from a major hiccup in a Campaign or social media gaffe.
Think about how many companies have seen a drop in sales after a social media blunder,or a lack of Campaign planning. To prevent negatives in your business from happening, and significantly lower the risk,you obviously need to incessantly evaluate your marketing efforts, and fix specific and general issues.
So two important issues are relevant here:tread careful around social media,be vigilant of all the money making parts of your business,so you can immediately adjust and right the ship.You know the goal here is not only to make money online,but to make more money online on a continual basis.
When you work out in the gym,you can progress in several different ways: more reps,hold the weight for a longer period,or add weight.You can add 1 pound to your weight,or add 1 rep, the key is to progress, you don’t want to regress. You never stay in the same place,you either progress ot regress. You’ll need to have the same orientation with your business.
Progression involves consistency in your return on investment your ROI. If you’re planning correctly,if you’re working the social media correctly,you’ll maintain reliable predictions. So is strategic planning involved with tracking?
If you’re on top of your game,you’ll know if your email list,your blog,or your social marketing platform is more successful. You’ll know the ROI from your compelling blog,the ROI from your email Campaign ,you’ll know what to expect in ROI from your next Solo Campaign.
Because you know the medium ,the vendor,the Solo Ads people,your indicators become more accurate and reliable,and reliability makes for a smooth consistent business,kind of like when you were on the job and you had a biweekly paycheck on which you could count. The stable part of predictability through planning,is that even though an egregious hiccup can temporarily impede you,it will never defeat you.
Yes strategic planning is involved in analyzation of CTRs,email clicks,and generally the advertising platforms that perform well.So you monitor,gauge,evaluate and modify going forward.Sure this is easy for this Frassadys’Make Money Online 102314 Newsletter to say.
We all know that doing is much tougher than saying.On the other hand, habits are ingrained by thought and repetition. As our mothers constantly reminded us to stay out of trouble and mind your manners,listen to your friend or teacher,always say “please” and “thank you”,respect other people’s property,clean up after yourself,eventually all social people start thinking about good manners,and yes they’ll eventually became deep-seated.
So you as business owners find what is consistently good for your business and then make that the norm. So finding what is consistently good is the inbred behavior, and that will lead to the predictability and stability in what is inherently never static, it is either progressing or regressing.
Another facet of stategic planning is the constant evaluation of your competitors.Always find and utilize great emails,obviously don’t copy, but use the idea to create your own unique piece. Check their sales funnel and how successful it is. Always do a stare and compare with other successful marketers in the same niche as yourself.
Remember the significance of branding and injecting your personality, your brand, into your work.The greatest inventors of all time, did not invent their transformative invention by himself (herself). Generally it was an accumulation of disparate persons that passed down relevant knowledge,until the “inventor” finalized it,this is truly the “straw that broke the camel’s back”.
Do you see my point? Human beings have always emulated each other.Remember differentiate to establish brand,but do what the leaders in the niche consistently do to make it work.Always copy techniques that work effectively,modify it for brand, but stick with the essential piece that works. You’ve seen the copy cat syndrome in many of the US’ most predominant industries.
Think about this after one predominant automobile manufacturer copied another predominant automobile manufacturer’s manufacturing process, what was the difference? You guessed it-brand. Successful processes and procedures are basically copied.
And major companies commit considerable resources to establishing their brand. Obviously,you always need to be testing and tracking every marketing endeavor,so you know exactly what is getting the progressive results.
The easiest way to keep track of the metrics in your business is to be sure you’re always using tracking links, which allow you to automatically track what works in your business. The best tracking software to use is called Ad Trackz Gold.
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Ok we’ll need to put a wrap on this Frassadys’Make Money Online 102314 Newsletter- Strategic Planning for better marketing Campaigns. but i’ll leave you with some important words: You’ve got to find what you love and that is as true for work as it is for lovers.Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what (sic) you do. If you haven’t found it yet, keep looking and don’t settle. As with all matters of the heart, you’ll know when you’ve found it. Steve Jobs
Ok let’s talk about Make money online Frassadys 101514 Newsletter- Numbers can tell you what’s happening with your Biz,but avoid when talking to your Customer! You’ve seen it before as businesses will try to impress using totals and percentage of totals,and all kinds of numbers.
The large businesses are built on stats,but for most people they’re very booooring.Data per se has a way of putting people to sleep.I worked for years in Network Engineering and although interesting,especially configuring switches and routers, the numbers were tedious and the amount of information was mental overload.
Unless you’re a geek who loves figures,telling a story with numbers and equations,does not bode well for online marketers and online business owners. I mention “geek” and I mean everything positive,absolutely nothing negative, albeit,it takes a certain kind of person.
So you see what I’m saying for this Make money online Frassadys 101514 Newsletter,to communicate with an audience,in this case your customers,avoid the numbers,but use images or graphs,to which you can look and find out the entire story.
This really tells the adage “a picture is worth a thousand words”. If you look at the history of images conveying significant information,you’ll need to look at science.
Why? Because data lies at the soul of all knowledge and science,numbers are initially compiled in tables or databases, they are often displayed in a graphic form to help scientists visualize and interpret the variation, patterns, and trends within the data.
Unless you’re an accountant, who must work with numbers,internet marketers need to serve peers and customers with images and graphs.Which leads me to one fundamental IM tool called Infographics which is visual storytelling aids that work.Think about Google Analytics to get a good idea of Infographics.
What is the general idea behind Infographics? I believe we’ve explained it above but “…infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly”. I mean wiki’s definition pretty much “hits the nail on the head”.
Another term would be Data visualization.Bear in mind for this make money online Frassadys.com infographics newsletter,is that data visualization keeps the information very informative without being too boring.
Your peers can actually digest the information without a severe migraine and /or an acute panic attack. Basically,the best infographics can tell a story very quickly,concisely and in a compelling and fun way.
The types of infographics include:analysis, and data visualization, which includes, time-series (documents data over time),statistical ( like a histogram), and hierarchies.
I believe a pie chart falls under “anaylsis” category.How statistically important and simplistic is the pie chart?Obviously,it has served us very well. So for a 105 Awesome Infographic Templates you can edit and use,check this out!
Infographics are Visual Storytelling Aids that Work
Ok,i’ll need to close this Make money online Frassadys 101514 Newsletter- Numbers can tell you what’s happening with your Biz,but avoid when talking to your Customer! until next week take good care and we’ll talk again.
If you’d like to talk health and fitness or internet marketing, or if you’d like to talk about a Frassadys.com offer or MOBE,Skype me at francis.cassady or email me at email@example.com,or leave a phone number and i’ll call you.
I’ll leave you with these words:There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction. John F. Kennedy
Let’s continue our how to make money online series of talks with make money online-учител,Talk more about placing a Facebook ad !,as we’ll need to look at how to create a “status update” on your fanpage, which will create clicks to a specified offer.
Keep in mind ученици,that the switch to the social advertising media has significant differences from SEO and PPC. In SEO you need to create significant value, to your blog,as you strive for page postion on search engines. Especially in B2B commentary,albeit,the B2C blog tends to be more socially oriented commentary.
(See Frassady’s audio: Frassadys’make money online audio-differences between B2B and B2C Blogs).
PPC is direct advertising,and once your keywords have been properly researched,marketers bid on keywords or phrases,pertinent to their target market.Ad placement position is based on the strength of your bid. Facebook has a similar bidding algorithm that the search engines use,but this algorithm is based on the social following by persons in Facebook audiences,and the audience response will dictate the actual cost per click or CPC.
So basically for this make money online Facebook advertising forum,you set the CPC to establish page position in the PPC system,but in social network advertising,social following and response rate sets the CPC-unless you set the CPC “manually”.You’ll see that email marketing’s concept of split-testing is also carried over into Facebook’s social advertising algorithm.
So keep in mind,that as you develop your fan page (take a look at: Make Money Online – Insegnante,Tell us more about Facebook Marketing and Methods),you concentrate on getting likes,and adding interesting social media,like pictures of your family,what you are all about as a person.We discussed getting likes in the above blog post,but you can also get likes,by joining groups that are in your niche,and then posting in those group pages.
So obviously the internet marketer is not only interested in social awareness and online social interaction,but also marketing their offers.You do this with a “status update”.So, if I’m marketing Matt Lloyd’s MOBE,and I want to invite inquirers to a webinar,I would write a post called a status update on my fan page,with a link (to the webinar) at the top of the update.
Another concept borrowed from email marketing.Recollect the dictum: “keep the link above the fold”?So what the ad will talk about is callled the “page post engagement” ad. Recall for our make money online Facebook advertising seminar,that any images that are installed in the Facebook News feed or the Mobile News feed,must be less than 20% text.
The Right Hand Column ad is exempt from this rule. So i’ll create a status update,and I’ve talked about MOBE,and given a link to Matt Lloyd’s webinar,in the upper part of the update. Now go to the Ad Manager=>my ad account=>create new ad=>click “page post engagement” and then =>add your fan page=> now i’ll find my Matt Lloyd status update and click on that.
Now in “Ad Preview and Placements” remove from the “Desktop News Feed” and remove from the “Mobile News Feed”.So your ad will be placed in the “Right Hand Column”. Leave “Text and Links” blank.The “Tracking Pixel” is a bit more advanced, but go here to learn how to get the snippet of code: https://www.facebook.com/help/435189689870514/.
You do not need to install this now. Next for our make money online Facebook advertising symposium, fill in the “Audience”. “Country” select US; note,for a different Country you’ll need to create a separate ad.Select your “Age Range”,i’ll put 24 to 67.Select “Gender”,based on your offer,so i’ll put M and F.”Language” is English and “More Demographics”,you’ll choose the demographic that fits your offer.
The more specific the smaller the reach.Skip “interests” and “behaviors”. Facebook’s algorithm will help get page views,as only a small percentage of your fans will visit for a status update.Now under “Connections” check “only people connected to your fan page”.
The ad “name” would be Frassadys and MOBE webinar Page Post engagement ad.The “set name”is “target fans” to which you can add the location of the ad,so mark as “Desktop Newsfeed”.Remember you’ll always have the three locations for each ad, so specify each location for your reference.
Under “Pricing” set your daily budget,i’ll set for $5.00/day.Then check “run my ad continuously starting today”. You can also set a start and stop date and time.Under “Bidding” choose “optimize for clicks”. This is where the Facebook algorithm works: click “Automatically optimize your bid to get more clicks”. The CPC will be higher, but this will be more efficient,and you’ll get more targeted traffic.
If need be,you can “manually set your maximum bid for clicks” (CPC),the bid range is between .26 and .65 cents per click.However keep in mind for our make money online Facebook advertising discussion, that the clicks will include clicking the “likes”,and clicking the “see more….”,as well as the actual link to the offer. Bear in mind that Facebook advertising, like other forms of advertising requires significant testing.
Now “Place Order”,then “create a similar ad”,add to the “Mobile News Feed” and remove from the “Desktop News Feed”. Leave everything the same, “place order” => “create a similar ad” =>add to the “Right Hand Column” and remove from the “Mobile News Feed”.Now we have 3 page post engagement ads: The Right Hand Column, the Mobile News Feed, and the Desktop News Feed.
So you’ll rename each with the appropriate suffix. So the page post engagement ad will be Frassadys and MOBE webinar-RHC,Frassadys and MOBE webinar-MNF,Frassadys and MOBE webinar-DTN.
Now we want to get outside our own sphere of influence and capture inquirers from another well known person,obviously with a large following.So we create another ad in the same Campaign.
So for our make money online Facebook advertising huddle,”create ad in Campaign”=>select your fan page=> then select your status update or post.”Audience”=> Remove from Mobile News Feed and remove from Right hand Column,so you’ll be creating for the Desktop News Feed.
Go through the ad particulars and set: Location, Age Range,Gender,Language,and Interests. Under “Interests” think of who’d be interested in your offer. For MOBE, I could target affiliate marketers, and just about any type of online marketers,also newbies and persons looking to make money online.You can also target persons who you know will command a large audience.
Be sure the audience meter is over 75,000 persons.But only target one prominent person,as to split test,you’ll need to come back and install a second ad.So I could start with Frank Kern in the internet marketing realm. If I wanted a much larger audience I could go with say Zig Ziglar or Nick Vujicic.These inspirational speakers would command a large audience.
Remember however,only one at a time, to gauge the CTR,or the amount of clicks you receive. So for our make money online Facebook advertising powwow, if the Zig Ziglar audience is not clicking, the CPC will go up.Target the “more demographics” option appropriately to your audience.Be aware that most of the options are available only in the US.
At “Connections” click “only people not connected to your name”. Recall our first ad in the campaign was targeted to fans.The Campaign name is the same. The ad set name is the suffix of country and age:”US 24-67″- Kern.So the audience is the person’s audience to whom you’re pointed in this ad set,in this case Kern,unless you opt for Ziglar or Vujicic.
Set $5.00 per day and “run ad continuously starting today”. “Bidding”,click “automatically optimize your bid to get more clicks”. “Place Order=> Create a similar ad=>add Mobile News Feed=>remove Desktop News Feed=>”Place Order”=> Create a similar ad=> add to Right Hand Column=> remove from Mobile News Feed=>”Place Order”=>”continue”.
Check your new three ads under this campaign and rename with the appropriate suffix.
Ok ученици,i’ll need to put a wrap on this make money online-учител,Talk more about placing a Facebook ad !, but we’ll talk more about Facebook Advertising in future blogs.Recall we’ll need to discuss website conversions,clicks to website,events and offers. I’ll leave you with an interesting thought though: If I find 10,000 ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is another step forward. Thomas A. Edison
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