Let’s continue our how to make money online series of talks with make money online-учител,Talk more about placing a Facebook ad !,as we’ll need to look at how to create a “status update” on your fanpage, which will create clicks to a specified offer.
Keep in mind ученици,that the switch to the social advertising media has significant differences from SEO and PPC. In SEO you need to create significant value, to your blog,as you strive for page postion on search engines. Especially in B2B commentary,albeit,the B2C blog tends to be more socially oriented commentary.
(See Frassady’s audio: Frassadys’make money online audio-differences between B2B and B2C Blogs).
PPC is direct advertising,and once your keywords have been properly researched,marketers bid on keywords or phrases,pertinent to their target market.Ad placement position is based on the strength of your bid. Facebook has a similar bidding algorithm that the search engines use,but this algorithm is based on the social following by persons in Facebook audiences,and the audience response will dictate the actual cost per click or CPC.
So basically for this make money online Facebook advertising forum,you set the CPC to establish page position in the PPC system,but in social network advertising,social following and response rate sets the CPC-unless you set the CPC “manually”.You’ll see that email marketing’s concept of split-testing is also carried over into Facebook’s social advertising algorithm.
So keep in mind,that as you develop your fan page (take a look at: Make Money Online – Insegnante,Tell us more about Facebook Marketing and Methods),you concentrate on getting likes,and adding interesting social media,like pictures of your family,what you are all about as a person.We discussed getting likes in the above blog post,but you can also get likes,by joining groups that are in your niche,and then posting in those group pages.
So obviously the internet marketer is not only interested in social awareness and online social interaction,but also marketing their offers.You do this with a “status update”.So, if I’m marketing Matt Lloyd’s MOBE,and I want to invite inquirers to a webinar,I would write a post called a status update on my fan page,with a link (to the webinar) at the top of the update.
Another concept borrowed from email marketing.Recollect the dictum: “keep the link above the fold”?So what the ad will talk about is callled the “page post engagement” ad. Recall for our make money online Facebook advertising seminar,that any images that are installed in the Facebook News feed or the Mobile News feed,must be less than 20% text.
The Right Hand Column ad is exempt from this rule. So i’ll create a status update,and I’ve talked about MOBE,and given a link to Matt Lloyd’s webinar,in the upper part of the update. Now go to the Ad Manager=>my ad account=>create new ad=>click “page post engagement” and then =>add your fan page=> now i’ll find my Matt Lloyd status update and click on that.
Now in “Ad Preview and Placements” remove from the “Desktop News Feed” and remove from the “Mobile News Feed”.So your ad will be placed in the “Right Hand Column”. Leave “Text and Links” blank.The “Tracking Pixel” is a bit more advanced, but go here to learn how to get the snippet of code: https://www.facebook.com/help/435189689870514/.
You do not need to install this now. Next for our make money online Facebook advertising symposium, fill in the “Audience”. “Country” select US; note,for a different Country you’ll need to create a separate ad.Select your “Age Range”,i’ll put 24 to 67.Select “Gender”,based on your offer,so i’ll put M and F.”Language” is English and “More Demographics”,you’ll choose the demographic that fits your offer.
The more specific the smaller the reach.Skip “interests” and “behaviors”. Facebook’s algorithm will help get page views,as only a small percentage of your fans will visit for a status update.Now under “Connections” check “only people connected to your fan page”.
The ad “name” would be Frassadys and MOBE webinar Page Post engagement ad.The “set name”is “target fans” to which you can add the location of the ad,so mark as “Desktop Newsfeed”.Remember you’ll always have the three locations for each ad, so specify each location for your reference.
Under “Pricing” set your daily budget,i’ll set for $5.00/day.Then check “run my ad continuously starting today”. You can also set a start and stop date and time.Under “Bidding” choose “optimize for clicks”. This is where the Facebook algorithm works: click “Automatically optimize your bid to get more clicks”. The CPC will be higher, but this will be more efficient,and you’ll get more targeted traffic.
If need be,you can “manually set your maximum bid for clicks” (CPC),the bid range is between .26 and .65 cents per click.However keep in mind for our make money online Facebook advertising discussion, that the clicks will include clicking the “likes”,and clicking the “see more….”,as well as the actual link to the offer. Bear in mind that Facebook advertising, like other forms of advertising requires significant testing.
Now “Place Order”,then “create a similar ad”,add to the “Mobile News Feed” and remove from the “Desktop News Feed”. Leave everything the same, “place order” => “create a similar ad” =>add to the “Right Hand Column” and remove from the “Mobile News Feed”.Now we have 3 page post engagement ads: The Right Hand Column, the Mobile News Feed, and the Desktop News Feed.
So you’ll rename each with the appropriate suffix. So the page post engagement ad will be Frassadys and MOBE webinar-RHC,Frassadys and MOBE webinar-MNF,Frassadys and MOBE webinar-DTN.
Now we want to get outside our own sphere of influence and capture inquirers from another well known person,obviously with a large following.So we create another ad in the same Campaign.
So for our make money online Facebook advertising huddle,”create ad in Campaign”=>select your fan page=> then select your status update or post.”Audience”=> Remove from Mobile News Feed and remove from Right hand Column,so you’ll be creating for the Desktop News Feed.
Go through the ad particulars and set: Location, Age Range,Gender,Language,and Interests. Under “Interests” think of who’d be interested in your offer. For MOBE, I could target affiliate marketers, and just about any type of online marketers,also newbies and persons looking to make money online.You can also target persons who you know will command a large audience.
Be sure the audience meter is over 75,000 persons.But only target one prominent person,as to split test,you’ll need to come back and install a second ad.So I could start with Frank Kern in the internet marketing realm. If I wanted a much larger audience I could go with say Zig Ziglar or Nick Vujicic.These inspirational speakers would command a large audience.
Remember however,only one at a time, to gauge the CTR,or the amount of clicks you receive. So for our make money online Facebook advertising powwow, if the Zig Ziglar audience is not clicking, the CPC will go up.Target the “more demographics” option appropriately to your audience.Be aware that most of the options are available only in the US.
At “Connections” click “only people not connected to your name”. Recall our first ad in the campaign was targeted to fans.The Campaign name is the same. The ad set name is the suffix of country and age:”US 24-67″- Kern.So the audience is the person’s audience to whom you’re pointed in this ad set,in this case Kern,unless you opt for Ziglar or Vujicic.
Set $5.00 per day and “run ad continuously starting today”. “Bidding”,click “automatically optimize your bid to get more clicks”. “Place Order=> Create a similar ad=>add Mobile News Feed=>remove Desktop News Feed=>”Place Order”=> Create a similar ad=> add to Right Hand Column=> remove from Mobile News Feed=>”Place Order”=>”continue”.
Check your new three ads under this campaign and rename with the appropriate suffix.
Ok ученици,i’ll need to put a wrap on this make money online-учител,Talk more about placing a Facebook ad !, but we’ll talk more about Facebook Advertising in future blogs.Recall we’ll need to discuss website conversions,clicks to website,events and offers. I’ll leave you with an interesting thought though: If I find 10,000 ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is another step forward. Thomas A. Edison
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