In this Frassadys’Make Money Online 102314 Newsletter,we’ll talk about The need for Strategic Planning for better marketing Campaigns and online Business Consistency.
A good marketing campaign is much like a successful meeting,before which you carefully make an agenda,divided into specific time frames for each relative subject,you make a list of the pertinent attendees,you choose a moderator,a scribe, a leader.You set the date,the start time,the end time.
And obviously you’ll send out the agenda in plenty of time before the meeting, so that participants can enter it into their calendars and resolve any conflicts ahead of schedule. You also have to decide on incentives,for example,will you serve lunch? You basically try to make the meeting as compelling and interesting as possible. Like a meeting, problems can arise in marketing Campaigns.
If you have poor planning or poor leadership the meeting can become more of a negative than a positive. Poor planning in a marketing Campaign can also result in a significant tailspin and the return on your investment can quickly become negligible. So in the business of internet marketing,keep in mind strategic planning can lower the risk significantly from a major hiccup in a Campaign or social media gaffe.
Think about how many companies have seen a drop in sales after a social media blunder,or a lack of Campaign planning. To prevent negatives in your business from happening, and significantly lower the risk,you obviously need to incessantly evaluate your marketing efforts, and fix specific and general issues.
So two important issues are relevant here:tread careful around social media,be vigilant of all the money making parts of your business,so you can immediately adjust and right the ship.You know the goal here is not only to make money online,but to make more money online on a continual basis.
When you work out in the gym,you can progress in several different ways: more reps,hold the weight for a longer period,or add weight.You can add 1 pound to your weight,or add 1 rep, the key is to progress, you don’t want to regress. You never stay in the same place,you either progress ot regress. You’ll need to have the same orientation with your business.
Progression involves consistency in your return on investment your ROI. If you’re planning correctly,if you’re working the social media correctly,you’ll maintain reliable predictions. So is strategic planning involved with tracking?
If you’re on top of your game,you’ll know if your email list,your blog,or your social marketing platform is more successful. You’ll know the ROI from your compelling blog,the ROI from your email Campaign ,you’ll know what to expect in ROI from your next Solo Campaign.
Because you know the medium ,the vendor,the Solo Ads people,your indicators become more accurate and reliable,and reliability makes for a smooth consistent business,kind of like when you were on the job and you had a biweekly paycheck on which you could count. The stable part of predictability through planning,is that even though an egregious hiccup can temporarily impede you,it will never defeat you.
Yes strategic planning is involved in analyzation of CTRs,email clicks,and generally the advertising platforms that perform well.So you monitor,gauge,evaluate and modify going forward.Sure this is easy for this Frassadys’Make Money Online 102314 Newsletter to say.
We all know that doing is much tougher than saying.On the other hand, habits are ingrained by thought and repetition. As our mothers constantly reminded us to stay out of trouble and mind your manners,listen to your friend or teacher,always say “please” and “thank you”,respect other people’s property,clean up after yourself,eventually all social people start thinking about good manners,and yes they’ll eventually became deep-seated.
So you as business owners find what is consistently good for your business and then make that the norm. So finding what is consistently good is the inbred behavior, and that will lead to the predictability and stability in what is inherently never static, it is either progressing or regressing.
Another facet of stategic planning is the constant evaluation of your competitors.Always find and utilize great emails,obviously don’t copy, but use the idea to create your own unique piece. Check their sales funnel and how successful it is. Always do a stare and compare with other successful marketers in the same niche as yourself.
Remember the significance of branding and injecting your personality, your brand, into your work.The greatest inventors of all time, did not invent their transformative invention by himself (herself). Generally it was an accumulation of disparate persons that passed down relevant knowledge,until the “inventor” finalized it,this is truly the “straw that broke the camel’s back”.
Do you see my point? Human beings have always emulated each other.Remember differentiate to establish brand,but do what the leaders in the niche consistently do to make it work.Always copy techniques that work effectively,modify it for brand, but stick with the essential piece that works. You’ve seen the copy cat syndrome in many of the US’ most predominant industries.
Think about this after one predominant automobile manufacturer copied another predominant automobile manufacturer’s manufacturing process, what was the difference? You guessed it-brand. Successful processes and procedures are basically copied.
And major companies commit considerable resources to establishing their brand. Obviously,you always need to be testing and tracking every marketing endeavor,so you know exactly what is getting the progressive results.
The easiest way to keep track of the metrics in your business is to be sure you’re always using tracking links, which allow you to automatically track what works in your business. The best tracking software to use is called Ad Trackz Gold.
Check it out now here
Ok we’ll need to put a wrap on this Frassadys’Make Money Online 102314 Newsletter- Strategic Planning for better marketing Campaigns. but i’ll leave you with some important words: You’ve got to find what you love and that is as true for work as it is for lovers.Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what (sic) you do. If you haven’t found it yet, keep looking and don’t settle. As with all matters of the heart, you’ll know when you’ve found it. Steve Jobs
Ok let’s talk about Make money online Frassadys 101514 Newsletter- Numbers can tell you what’s happening with your Biz,but avoid when talking to your Customer! You’ve seen it before as businesses will try to impress using totals and percentage of totals,and all kinds of numbers.
The large businesses are built on stats,but for most people they’re very booooring.Data per se has a way of putting people to sleep.I worked for years in Network Engineering and although interesting,especially configuring switches and routers, the numbers were tedious and the amount of information was mental overload.
Unless you’re a geek who loves figures,telling a story with numbers and equations,does not bode well for online marketers and online business owners. I mention “geek” and I mean everything positive,absolutely nothing negative, albeit,it takes a certain kind of person.
So you see what I’m saying for this Make money online Frassadys 101514 Newsletter,to communicate with an audience,in this case your customers,avoid the numbers,but use images or graphs,to which you can look and find out the entire story.
This really tells the adage “a picture is worth a thousand words”. If you look at the history of images conveying significant information,you’ll need to look at science.
Why? Because data lies at the soul of all knowledge and science,numbers are initially compiled in tables or databases, they are often displayed in a graphic form to help scientists visualize and interpret the variation, patterns, and trends within the data.
Unless you’re an accountant, who must work with numbers,internet marketers need to serve peers and customers with images and graphs.Which leads me to one fundamental IM tool called Infographics which is visual storytelling aids that work.Think about Google Analytics to get a good idea of Infographics.
What is the general idea behind Infographics? I believe we’ve explained it above but “…infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly”. I mean wiki’s definition pretty much “hits the nail on the head”.
Another term would be Data visualization.Bear in mind for this make money online Frassadys.com infographics newsletter,is that data visualization keeps the information very informative without being too boring.
Your peers can actually digest the information without a severe migraine and /or an acute panic attack. Basically,the best infographics can tell a story very quickly,concisely and in a compelling and fun way.
The types of infographics include:analysis, and data visualization, which includes, time-series (documents data over time),statistical ( like a histogram), and hierarchies.
I believe a pie chart falls under “anaylsis” category.How statistically important and simplistic is the pie chart?Obviously,it has served us very well. So for a 105 Awesome Infographic Templates you can edit and use,check this out!
Infographics are Visual Storytelling Aids that Work
Ok,i’ll need to close this Make money online Frassadys 101514 Newsletter- Numbers can tell you what’s happening with your Biz,but avoid when talking to your Customer! until next week take good care and we’ll talk again.
If you’d like to talk health and fitness or internet marketing, or if you’d like to talk about a Frassadys.com offer or MOBE,Skype me at francis.cassady or email me at firstname.lastname@example.org,or leave a phone number and i’ll call you.
I’ll leave you with these words:There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction. John F. Kennedy
Let’s continue our how to make money online symposium with make money online- 教授, Talk about SEO and what’s real and what’s bogus! as you try to ascertain web reality, because in order to start an online venture, myths need to be separated from the truth.
Two myths from the “experts” that will improve search engine optimization involves search engine submission,and the other is the length of domain registration. Search engine submission,in which many web companies advertise for a set, one time fee, for x amount of search engine submissions, is ok if you don’t mind paying for absolutely redundant services.
make money online- 教授, Talk about SEO and what’s real and what’s bogus!
You do not need the submissions,as once your site is on the web,the search engine crawlers will find your site,especially with the correct keyword placement and orientation.In fact,search engine companies are trying to add new sites all the time, because it is good for their business.
This is either a ploy by these search engine submission companies,or they fail to read the the search engine companies’ guidelines.After you’ve installed a link or two, the bots will pick up your site and index it.Recall for our earn money online real vs bogus huddle, indexing means the search engine bot,aka web crawler, or web spider, copies your pages into the various search engine company servers.
Bear in mind, that the bot is always looking for significant efficiency,as efficiency is one of the most important criteria built into the algorithm. The bot will index the most relevant pages and will pass very quickly over material dubbed analogous. Moreover, we see efficiency manifest itself in dollars saved, as indexing involves significant costly bandwidth, and obviously bandwidth cost money.
The other fallacy,relative to search engine optimization,is that the length of domain registration will dictate a significant rank advantage over sites that are registered for a lesser time frame.
Further for this make money online real vs bogus colloquium, domain registration length is not a part of the SEO patented algorithm,obviously hosting companies tout length of domain registration, as a criterion upon which SEO rank is built.
Also, backlinks which had been a major criterion in the past has been relegated way down the list of important criteria upon which page rank is based,especially artificially built links. So 学生,registering your domain for extra years,or having a large number of backlinks,will not have a significant affect on the assigned page rank.
The significant pieces of the SEO algorithms are programming of your site,as well as the overall structure,content,and quality of incoming links,especially one-way links. The new Pagerank algorithm was developed to optimized and provide clear business value.
Search engines are looking for business relevant and quality one-way human constructed or organic backlinks, that are from other significant or high page-rank sites and in-niche sites.
Moreover for our SEO how to make money online piece,the contemporary search engine looks for organic optimization,and predicates most rank on the website’s ability to provide unique relevant customer oriented content.
Like the concept of seniority,it factored in the age of the site,with the older sites obviously getting more weight than younger sites,however, this criterion was way down the list of important factors,and is negligible as far as page rank is concerned.
So remember 学生, the significance of business relevance and quality content, on which your site will be judged by the search engines, judgement will be passed based on these criteria.
Using your keywords in the page title, and in your content, will get the attention of the search engine because of its significance, relevance,and efficacy for the crawler to index your site.
Ultimately however for our real vs bogus make money online feature, page rank is primarily based on the two factors above which we’d mentioned.
The title keywords are obviously significant because the accompanying keywords are use by inquirers to enter into the search panel to find your site’s business relevance and quality content.
Keep in mind the keyword page placement criteria upon which internet marketers rely.Keyword placement is still very much at the forefront as far as SEO and page rank is concerned.
I’ll need to put a wrap on our clarifying but terse make money online- 教授, talk about SEO and what’s real and what’s bogus!,but I’ll leave you with some important words of wisdom:When I was in college,
I remember fearing that the dreary grind of adulthood would feature infinitely more existential dread than frat parties had, but the opposite has been true for me.
I’m much less likely to feel that gnawing fear of aimlessness and nihilism than I used to be and that’s partly because education gave me job opportunities, but it’s mostly because education gave me perspective and context. John Green