We’ll look at Frassadys make money online 100814 Newsletter-Social Media and The Ice Bucket Challenge.
So now that the ice bucket challenge rage has diminished, and we’ve had some time to think about it,we review the non-stop videos of our families and friends,Minnesota Viking football announcer,Bill Gates,Jennifer Lopez,Oprah, Jimmy Fallon,Justin Timberlake, Ryan Seacrest,Chris Christie,and Steven Spielberg,all taking the Challenge.
You get the picture the list of friends and celebrities ad infinitum, but besides raising significant cash for the ALS Association, (an absolutely noble charitable social networking strategy), what can we as network marketers/social networkers make from this faddish pervasive social episode?
As any successful internet marketer can tell you, everything that happens on social media is related to marketing, whether we like what we see or even if we don’t want to see it,it’s always there in front of us.
Like the ubiquitous and ridiculous TV commercials.Although ridiculous from a marketers perspective, it is very definitely not a bad thing,in fact, it’s probably a good thing.
So even if you think the ice bucket challenge is irrelevant from a marketer’s perspective,I believe you’ll see it differently.So for our make money online Frassadys’ Newsletter,what are the key points here from a marketer’s point of view?
The first is virality,you probably know what that means,but for emphasis that me define it:”The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral”. So the keys to going viral?
Obviously participation,but how do you get participation? Remember people want to participate in online/offline social networking events.So first,the social marketing event must be original and unique.
Second, it needs to be simple with very low participation impediments (little cost).Third,but this might be the most important,the cause is noble,cool,(in this “Challenge” literally as well as figuratively),and demonstrative.
So everyone sees the nobility,as it encouraged people to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.
So for our make money online Frassadys’ Newsletter,the uniqueness and simplicity really caused it to go viral.It was very exclusive and there was no cost, if you had water,ice,a bucket,and a cell phone.
What if you receive a phone call from a fast-talking person who wants a pledge and a check to a particular charity? Do we not already give to several charities? What if the ALS Association sent out a form that had to be filled out and sent in?
You get the picture:throw in some forms to fill out, specific sites to which you upload the videos,or an entry fee and the ice bucket challenge is a abject bust.
The “challenge” was the motivator, especially with the ALS charity in the back of people’s minds.You get called by a friend or relative in Facebook,for example, and you are now basically committed.
The peer pressure phenomenon. So what are we to learn from all this? Well, the initiator doesn’t spread the idea, the persons through their own volition spread the idea,for the reasons above which we’d discussed.
So for our make money online Frassadys’ Newsletter,the reasons-of-participation are the catalysts that disseminate the social networking event.I believe you’ve seen the time factor incorporated into offers,this introduces a sense of urgency.
So you’ll see a countdown timer on squeeze pages.How did the “challenge” utilize this concept? Urgency was created through the issuing of the challenge to a friend, you have 24 hours to complete the challenge or you have to donate $100 to the ALS Association.
Now, you’ve handed the recipient a sense of urgency,and an implicit commitment to share in the burden of giving to that noble cause,even though the commitment was established to forgive the $100.00 “debt” because of the action taken.
And the “challenge” videos produced to avoid the donation debt? Why are people enjoying them so much? Two words apply: there’re short (<60 sec) and fun. Did you smile at watching a challenge video? Like every one I watched!!!!!!!
So take aim,create a sense of urgency by building in a timetable during which the participants must act or face consequences,and keep the campaign short and fun.
It’s very apropos that the most powerful “consequences” are of the social variety. So for this Frassadys make money online 100814 Newsletter-Social Media and The Ice Bucket Challenge be mindful of the Challenge analogy.
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Take good care, until next time, keep this in mind: Beautiful young people are accidents of nature, but beautiful old people are works of art. Eleanor Roosevelt