Let’s continue our Frassadys’ and Cassnethosting’s Make Money Online Blog,with Frassadys’ and Cassnethosting’s Make Money Online Blog-គ្រូបង្រៀន,Talk About SEO For Traffic Generation Revisited.
The first order of business for SEO or search engine optimization is to make your website is to make your site as friendly as possible to the website crawlers.
You know those little critters crawling around on your site, looking for any clues by which they can actually rate your site against the other websites that are usually in your niche.
So you’ll need to have a very clean and tidy site,with a sitemap or index.
Bear in mind,that there is a new WordPress plugin that comes with a some of the new WordPress installations called “All in One SEO”.
If you don’t have it get it right away, by going to “Plugins” => “add new”=> then typing all in one seo in the search plugins box.
The plugin has a feature manager into which you’ll need to go to activate the following settings: “XML Sitemaps”,this will create your sitemap and then submits the XML Sitemap to Google, Bing/Yahoo and Ask.com.
Activate “Social Meta” to add Social Meta data to your site and to deliver closer integration between your website and Facebook, Twitter, and Google plus.
Furthermore for our Frassadys’ and Cassnethosting’s Make Money Online Blog,activate “Robots.txt” file to generate and validate your robots.txt file to usher search engines through your website.
Then activate your “File Editor”,which will edit your robots.txt file and your .htaccess file to fine-tune your site.
The .htaccess file is the hypertext access file.
Recall hypertext is text displayed in a web browser with references called hyperlinks to other text which the visitor can immediately access by clicking.
Obviously, hyperlinks are the fundamental part of internet and Affiliate marketing.
Next is the “Importer & Exporter” in which you can export and import your all in one SEO pack plugin settings.
There’s a “Performance” piece in which you may optimize performance related to SEO and check your site’s status.
The bot or site crawler is equivalent to an automatic FTP program. The crawler picks up all the relevant SEO data made possible and optimized by the all in one plugin.
Moreover for this Frassadys’ and Cassnethosting’s Make Money Online Blog, the search engine server receives the data and passes it to another software program called the “indexer”.
The indexer does the actual analysis for keywords and hypertext links.
The accompanying and supporting relevant keywords need to be correctly and organically integrated into your blog.
Organic integration can be a bit misleading, as you still need to follow the best-practices rule-of thumb in order to get your blog properly formatted with relevant keywords and hypertext links.
Here’s an interesting free site in which you may get a validation of your site like the actual Google,Bing,Yahoo,andAsk.com bots :
Also, get a simulation of the major search engine crawlers here:
To submit your site to 300 search engines go here:
To check keyword density go here: http://seotools.xml-sitemaps.com/keyword-density-tool.html.
Broken links can create an issue with the indexer,the best way to resolve broken links is to download a Broken Link Checker plugin which will give you back:
- Found 372 broken links
- No URLs in the work queue.
- Detected 3145 unique URLs in 5850 links ( brokenlinks)
Above you can see the broken links in frassadys.com as I pen this article.
The “Found 372 broken links” is actually a hypertext and link,that when clicked will take you to a broken links page, similar to your comments page.
In that page you can delete the broken links by looking at all the links to be sure they’re all bad links that can be deleted,check the URL box,then pull down Bulk Actions and click “move sources to trash”.
You can see I’ve removed a few since I’ve been writing this article.
Keep in mind for this Frassadys’ and Cassnethosting’s Make Money Online Blog, that every search engine has algorithms or software bot programs for crawling websites.
There can be significant differences in indexing, that is SERP,because of the different index software used by each individual search engine.
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Once you get you’re site up and running, the Google bot and others will index your site very quickly,once you’re connected to one niche site.
Search engines love new sites, as they add to their networks and keeps their business robust.
Recall the importance of getting the right keywords associated with your online product and/or service.
Keyword research is an absolute must,because you want to rank high in SERP for a particular keyword,or better,keyword phrase.
SERP has two positioning systems. One system is the organic results, the other is the paid or PPC results.
Below is a view of SERP,with my organic results on the left and the PPC (narrower column on the right.
Keyword research is important for PPC, but PPC advertising is the amount you pay per click.
SERP positioning and rank for PPC obviously has more to do with economics and bidding than SEO.
The more competitive the keyword phrase, the more the cost per click.
Like the organic results, PPC is more effective for the small business web owner, if you compete for clicks using long tail keywords,that is, keywords that are not as competitive.
In the above example,you have two similar keywords on the front page of Google.
The organic advert keyword phrase being “make money online” and the PPC advert being “easy money at home”.
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The best traffic available for online marketers organic or PPC advertising. This is because buyers use the search engines to find what they are looking to buy.
Take a look here below video for a good look at the Google keyword planner.
The long-tail keyword not only has less competition,it is much more targeted and offers much more specificity.
To give you an example the keyword dog houses would be very broad, and your chances of getting SERP position would be difficult,if not impossible if you are starting out in the industry.
Now take the keyword dog houses,build your own,you’ve narrowed the competition and given your keyword a lot of specificity.
To go further dog houses,for big dogs,build your own house-designed for outside cold weather.
(This may be a bit long for the keyword maximum character specification,but you get the point.)
At this point,for this Frassadys’ and Cassnethosting’s Make Money Online Blog, your competition would be nil,but your visits per month would be very few.
If you’ve been in the industry, you understand this concept very well.
if you’re new to the industry,then you need to know how to get targeted visitors to your site.
Highly targeted visitors are buyers. Internet marketers and webmasters, need to get keyword research and SEO correct, as this is really fundamental to the industry.
As far as keyword phrases are concerned in content marketing or writing a blog for organic search the follow applies:
- 128 characters or less per keyword phrase
- use keyword phrase in the URL
- use the keyword phrase in the title
- use the keyword phrase in the subtitles
- use in the first line of your content
- use about every 120 words
- use in the last paragraph of your article
- use 3-6 alternate keywords
- use keywords as naturally as possible in the content
- use keyword phrase in the caption of your images
- use keyword after the “alt” in html code (BlogSEOalt)
PageRank is the Google algorithm designed by Google’s Larry Page.
This is an algorithm which basically counts the number of incoming links or backlinks to a page.
The algorithm will weigh the quality of the backlinks.
The highest PageRank is ten. Most sites are PageRank three.
Obviously the higher the consolidated value of your incoming backlinks,the higher the PageRank your site will have.
You can see that PageRank is the test of your ability to implement SEO.
As you develop a higher PageRank,you’ll be valued more by the search engines,and consequently you’ll achieve a higher page position for specific keywords.
Keep in mind, that .edu and.gov sites are always valued more for PageRank.
A higher organic search position translates into more visitors to your page,and the quantity of visitors mean absolutely nothing,unless you have highly targeted visitors.
Contrast PPC advertising in which you do keyword research,but economics predominate,although the search engines love an exact match between your specified keyword phrase and your product.
I’ll need to put a wrap on this edition of Frassadys’ and Cassnethosting’s Make Money Online Blog, but I’ll leave you with an interesting thought:What we hope ever to do with ease, we must learn first to do with diligence. Samuel Johnson