Francis Cassady 041819
How did you know?
A three-year-old went with his dad to see a litter of kittens.
On returning home, he breathlessly informed his mother that there were two boy kittens and two girl kittens.
“How did you know?” his mother asked.
“Daddy picked them up and looked underneath; I
think it’s printed on the bottom.”
A Little Help Here!
Facebook Ads can reach over one billion daily active users, which makes it a very compelling for internet marketers, and affiliates.
Their ad platform is relatively simple to use, however,you must know some of the principal pieces.
Most people tend to lose money on their Facebook ads.
Don’t let that dissuade you from using them.
Facebook ads can be profitable if you know how to use them. But, most people don’t know how to use them in an optimal way..
The tutorials on Facebook’s page can be quite intimidating.
It can take hours to get through all of the instructional material.
Even then it often leaves people even significantly confused.
If you choose the wrong Advert type, it could mean a lot of money wasted.
Lets look at some some of the different ad types, and where on the Facebook site they’ll appear.
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Facebook has a number of different ad placements and ad types.
There isn’t a single Ad type or placement on Facebook that is best for your product or service.
You’ll have to do some testing to find the right advert for your needs.
Here is a table that shows some of the different types of ads and their potential placements:
1) Ads can appear in Desktop News Feed and the Mobile News feed, the latter for persons accessing Facebook with a mobile device.
2)Your ads can appear in Facebook groups.
3)Your ads can appear in the right-side columns in Facebook. Right column ads only appear to people browsing Facebook on their computer.
4) Your ads can appear in Instant Articles within the Facebook mobile app and Messenger.
5)Your ads can appear as short videos in both Live video and Video on Demand on Facebook
6)Your ads can appear in the desktop Feed (for people accessing the Instagram website on their laptops or desktop computers) .
Also,your Feed on mobile (for people using the Instagram app on mobile devices or accessing the Instagram website through a mobile browser).
7) Your ads can appear in people’s stories on Instagram.
8) You can make your ads appear as messages that are delivered directly to a person in Messenger.
9) Your ads can appear on apps and websites in the “Audience Network”. This is like the Google Display Network.
Ad content is sometimes paired with news about social actions that your friends have taken, example, liking a page.
Your friends might see news about the social actions you have taken in Facebook Ads.
Go here to start your Ad,
First, set your Objective, we’ll set “Traffic”.
Second, go to “Ad Set” and click “Traffic”
Under Traffic, you’ll choose either “Website or Messenger” or “App”
If you choose “App” , “You’ll need to accept the “Data Use Terms for App Ads on Mobile” before continuing.”
Next specify your audience,you can customize your audience.
Next,get more specific targeting with “Detailed targeting”
You can run Adverts that people will see in the home tab of their Messenger mobile app. (Not available when promoting an App)
You can choose Automatic Placements which is recommended by Facebook Ads Group.
Or, you can edit placements,keep in mind, you have Facebook, Instagram, the Audience Network into which your ads are placed.
There are also “Advance Options”, which are more applicable to the seasoned Facebook Advertiser.
FB also presents an option to present your Ad to those mobile users only connected to WiFi.
This may help because WiFi-connected-users may be more amenable to FB ads.
You now get into the Budget,which includes a Daily and Lifetime.
These are obviously important as you always want a maximum that’ll not disrupt your budget.
Under “Ad” , you set your business page, under “Format”, choose video, image, Carousel,Slideshow.
Final section, add your headline and test.Add your URL and a button,then preview in each venue in which FB places your advert.
Last set your tracking Pixel,click “Track all conversions from my Facebook pixel”.
Here’s a free Facebook eBook, FaceBook Ad Geek,
We can do anything we want to if we stick to it long enough. Helen Keller
Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment, I love communication,I truly appreciate it. Leave your site’s link. I wish you health, wealth, and wisdom.
Cassady Online LLC
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Francis Cassady’s Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.