Francis Cassady 020119
A priest, an ophthalmologist, and an engineer were golfing one morning behind a particularly slow group of golfers.
The engineer fumed, “What’s with those guys? We must have been waiting for fifteen minutes!”
The doctor chimed in, “I don’t know, but I’ve never seen such inept golf!”
The priest said, “Here comes the greens keeper. Let’s have a word with him.”
He said, “Hello, George. What’s wrong with that group ahead of us? They’re rather slow, aren’t they?”
The greens keeper replied, “Oh, yes. That’s a group of blind firemen.
They lost their sight saving our clubhouse from a fire last year, so we let them play for free anytime.”
The group fell silent for a moment. Then the priest said, “That’s so sad. I think I’ll say a special prayer for them.”
The ophthalmologist added, “Good idea. And maybe I could examine them to see if there’s anything I can do for them.”
They were silent for a moment.
Then the engineer said, “Why can’t they play at night?”
Don’t Neglect This
Sometimes you neglect your social media platform fan page,because the time and extra work to put content into it.
A social media advertising budget can be prohibitive.
Do not blindly do page boosts or post boosts without going over,several times if necessary, the mechanics of installing an advert (boost) on Facebook.
Keep in mind, that for social promotions and brand imaging,you’ll need to incorporate at least the predominant social media into your marketing plan.
If you focus on your website only, then you’ll have regressed social media sites, and as IMers and SBOs we need to progress the SM sites.
Be sure to install a social media widget or plugin that will lend itself to social media advertising,by installing a video or blog post directly into your predomiant social media sites.
Obviously,you need to progress the social media sites just as you progress your website.
If you have a significant customers or in Facebook “likes” , in Google plus “followers” or “views”, and on Twitter “followers”,you’ll need to keep current content on the respective page.
If not, you’ll run the risk of not having visitors come back,as they think you’re no longer in business or no longer managing that business page.
The good piece relative to social media content,is that if you can update one,you can update everyone,as different fan pages will have different viewers and different group of viewers.
Let’s imagine that you can only manage one social media platform.
Which platform would be the most amicable to your online business?
Obviously,Twitter would be the easiest to update,because you never have to go to your Twitter site.
On the other hand,you’d need to ask the most relevant question:What drives enquirers or customers to your site?
I believe you’d need a Facebook fan page if your product or services needed images or even Google plus.
Your decision will also be based on whether your marketing is real time,like Amazon products.
If you are an affiliate marketer for Amazon, having a Facebook account set up where you can share links with product pictures might be the correct social media marketing strategy.
Twitter is more of a real time social media.
This is why blogging and happening-now feelings and quotes works so well with Twitter.
Twitter just recently started “Twitter Groups”,you can use Direct Messages to speak privately with a group of up to 20 people.
The group function lets you start conversations with any of your followers,and they can be any of your followers,up to the magic number of 20.
Now to market yourself or your brand,you’ll need to build relationships on linkedIn.
LinkedIn is the ultimate online social networking platform.Here you can find the decision makers for medium and larger companies.
So if you were in the software selling business,software that can benefit a company,you have a significant listening audience with the LinkedIn professionals.
And Pinterest already launched Promoted Pins in December 2014 which is a significant advert product.
This new marketing,called “intent” marketing for this social media platform,based on the fact users bookmark item pins which their interested in purchasing.
The ads had only been demographically targeted before,but obviously Pinterest has taken a note from other social media platforms,and are targeting enquirers’ “likes” and pins.
Google Plus is an important social media platform,with over 600 million active world wide users.
Google Plus has the multimedia capability of Facebook,and is not as stringent about installing links with your advert.
Google Plus has much more leverage relative to SEO rankings,as Google search will advantage and prioritize your pagerank in SERP,after having established yourself or brand in a Google Plus page.
And I believe you’re aware that videos are also facilitated,especially YouTube Videos.
You want to emphasize the social media platform from which the majority of your traffic is coming.
Keep in mind,that you can update the social media sites automatically with a WordPress plugin,or you can even manually update the social platforms quite easily now, as the social platforms have evolved,and are still evolving,to make posting quite transparent and relatively easy to do.
Either you run the day or the day runs you. Jim Rohn
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Francis Cassady’s Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC,the main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.