Francis Cassady 012819
True love lasts forever It’s the World Cup Final, and a man makes his way to his seat right next to the pitch.
He sits down, noticing that the seat next to him is empty.
He leans over and asks his neighbour if someone will be sitting there. ‘No,’ says the neighbour.
‘The seat is empty.’ ‘This is incredible,’ said the man.
‘Who in their right mind would have a seat like this for the Final and not use it?’
The neighbour says, ‘Well actually the seat belongs to me.
I was supposed to come with my wife, but she passed away.
This is the first World Cup Final we haven’t been to together since we got married.’
‘Oh, I’m so sorry to hear that.
That’s terrible….But couldn’t you find someone else, a friend, relative or even a neighbour to take her seat?’
The man shakes his head. ‘No,’ he says. ‘They’re all at the funeral.’
SBOs Can Compete With The Big Boys
Adwords is a pay-per click model that rests upon a simple yet effective advertising strategy called search engine marketing or SEM.
Google processes over 40,000 search queries every second .
That means 3.5 billion searches per day and 1.2 trillion worldwide searches per year.
The result is that 80% of Internet traffic to websites come from SEM.
Obviously, if you want serious results, and you can afford a budget,then SEM is the most effective way to market.
Placing your advert on search engines will help you reach bona fide customers in your market.
As you know,the CPC model is the more efficient form of advertising for sending customers looking for your opportunity or product.
SEM is the most pervasive as well as efficient, it incorporates CPC (paid) and SEO (unpaid).
This also means that SEM is the most effective, because it’s the most targeted.
So with Adwords SEM,your advert can be seen by persons anywhere in the world..
You basically can do online business 24 hours a day, anytime, anyplace.
The time zones give you that opportunity.
That’s why this is the most sought after model and sought-after Search Engine–Google.
We’ve proven this by the amount of traffic generated.
Recall, for your advert to be seen and clicked frequently, it will have to be placed near the top of the page.
PPC makes it significantly easier to reach page one SERP, as you bid on your keyword.
This is called SERP ( search engine results page).
Recall, it’s infinitely easier for page one SERP, if you are presenting an offer to a product or opportunity.
With PPC Automatic bidding you’ll pay only when someone actually clicks on your advert and looks at your landing page or website.
You basically set a daily budget and let AdWords (or other Search Engine) adjust your PPC bid.
This auto-adjust feature will allow for the most efficiency and the most clicks on your advert.
Manual bidding is done by PPC experts or those who are very familiar with the PPC processes and procedures.
Bear in mind, that for branding and name popularity, like on social media, marketers use the Display Network, in which you buy impressions.
Grouped in the 1000s, it’s called vCPM;you pay for every 1,000 times your ad appears in the Display Network.
Most SBOs are familiar with that model.
Recall,when using the term PPC you are looking at SEM from the publisher’s perspective.
CPC is looking at SEM from the advertiser’s perspective, as IMers pay so much per click.
If you look at SEM from an SEO perspective ,your Website’s chances of making page one SERP can be challenging.
The good piece about SEO, like CPC, is that you use keywords for your offer that can compete with the large companies.
SEO really levels the playing field,as you compete without a significant budget.
CPC requires that the advertisers have a significant budget.
Remember SEM is both CPC, which requires advertiser funding, and SEO, which requires time to write content.
SBO’s need to concentrate on their products and opportunites, but with long-tail keywords.
The longer the keyword the lower the competition,hence the opportunity of the SBO to complete, and get on page one SERP.
It may take some time, but you can make it to high SERP with the SEO form of SEM, but you’ll need to orient your articles with specific keywords.
Obviously, high SERP positioning can be with any form of content marketing, but you’ll need the targeted keywords, oriented with the correct SEO methodology.
What works for conversions? (From Small Business Trends)
SBO is small business owner
Terms: SEM is search engine marketing
SERP is search engine results page
SEO search engine optimization
CPC is cost per click
PPC is pay per click
vCPM is views cost per millenium (millenium=thousand)
All you need is the plan, the road map, and the courage to press on to your destination. Earl Nightingale
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Francis Cassady’s Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.