Francis Cassady 022117
Written With Intent
So internet marketers follow their mentors to get the expert advise they’ll need to succeed in their niche.
They’ll continue to strive to become experts themselves in their respective niche.
So how do you become a solid copywriter ?
Well, you need to build a significant swipe file folder,into which you will deposit the best swipe emails.
Think of a swipe file as a template,from which you can draw a compelling email that will represent your product or service and you can send to your customer base.
So you model your emails from ideas that previously successful marketers had use in their emails.
Like your content marketing,you never copy, however, the basic ideas are imitated, and new niche related emails are created from your swipe files.
As you develop a significant list-which doesn’t have to be extremely large-you’ll have different types of customers.
You’ll have the casual customers who’ll stay on you’re list but rarely buy anything.
You’ll have the customer who must have a opportunity for a sale or a discounted item in order to buy something from you.
You’ll also have a small percentage of your list,say 5%, that will be persistent buyers.
Remember that new prospects that are recently added to your list, are not yet customers, they are only new prospects, and so the principles above which we’d discussed apply,especially liking and reciprocity.
So you focus on building that affable relationship.
You’re all offerees, so think of what you expect to receive form others in your email.
You’re looking for emails from family and friends,then important emails related to your livelihood,and then other emails that look interesting.
Obviously as an offerer,you need to be in one of those looked-at categories.
Remember as a marketer,you need to be seen as just another fallible human being with a story.
This is just like the persons on whom you rely as your customers,so be sure to talk about your life and struggles.
Lets take a look into a well written email from a top marketer:
First personalization is absent from this email,and the subject uses an interesting phrase which will immediately pique your interest.
The email is short and to the point,with the link appearing quickly in the body of the email.
Recall, that a link needs to appear before the “fold”.
The fold means a viewer should be able to view the link without scrolling down,preferably close to the beginning of the email.
“Free” is obviously a very dynamic as well as compelling word to use in email copy.
The offerer uses a very affable “talk soon”.
The post script, “P.S.”, is also significant, as most experienced marketers use this technique,and install a call-to-action affiliate link there.
They also gives the offerees a heads-up to expect another email next week,so he just implicitly elevated his opt-in rate on the subsequent email.
Here’s a email copywriting from mixergy,copy and paste.
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Cassady Online LLC
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