Francis Cassady 083019
Cut Out The Redundancy in Copywriting
Copywriting is obviously an essential part of internet marketing.
Copywriting and content marketing or blogging aren’t the same, but they’re often used in the same context, which can be confusing.
Content marketing writing has a marketing purpose,but it’s used for articles,videos,audios,blogs and product reports.
Generally,content marketing is used to help and enhance your customer’s knowledge of your products and/or services.
There can be a call-to-action,but the marketing piece is secondary to the value-add piece.
Copywriting,is written to an enquirer of your products or services with the intent,to get them to take immediate action.
Copywriting is to get leads,social media followers,and/or conversions and sales.
Copywriting is used for squeeze pages, email campaigns, sales pages, thankyou pages and webinars.
Also,copywritng is used for offline adverts for newspapers,direct mail, TV,radio,and magazines.
However, the best content marketers are able to to combine the two to their advantage,to get more signups,leads,and conversions.
They’ll integrate the copywriting techniques into their articles.
So if you’re a blogger the predominate focus is:
- valuable content that compels
- content focused on engagement,relevant information, and training
- oriented to human beings not search engines
- content that builds relationships,lite on the marketing
After the primary concerns of content writing,and you’ve oriented your blog to these concerns, then you can concentrate on the copywriting piece.
Click here for how to craft a social media content marketing plan pdf.
But good copy writing can be a neglected piece. Fist because content marketers and bloggers are oriented to write value-add content.
Content marketing is therefore more technically oriented,and the dazzel piece of the marketing effort is left to the deft hands of the copywriter.
It’s unfortunate that copy is often neglected as a extra expense or an unnecessary piece in the online marketers’ or webmaster’s sales funnels.
The reason is always added expense. Good copywriters know their value because their words will have an important beneficial effect on your conversion rates.
Many marketers begin constructing their own copy. Keep in mind,a good content writer can learn to write copy.
Most single operation web owners will learn this piece and write their own copy until they can afford a professional copywriter.
One good thing about the wild-wild west internet, is that you can get fairly decent copy writers fairly inexpensively.
Click here for why hire a copywriter.
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Francis Cassady’s Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.