Francis Cassady 030217
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So we turn our attention to traffic strategies for leads that are fairly predictable, reliable, and have stood the test of time.
Banner advertising will not change, unless there is a radical shift in internet marketing.
So you know the rudiments: place banner ads on niche sites with lots of targeted traffic.
Obviously, the basic tools include Google search and Google keyword tool.
A great alternative to Google keyword tool is keywordtool.io.
You’ll need to use compete.com or alexa.com to check the number of visitors to a niche site.
The rule-of-thumb for banner placement adverts is if the site has <10k visitors per month, do not advertise.
The site will need >10k visitors per month for you to consider placing an ad.
Keep in mind, that the industry average is .5% of the visitors will click your banner ad, that would give you 50 clicks per month, if the site has 10k visitors.
If you’re in a niche site that looks good with over 10,000 visitors per month, some sites will have an advertising button on the bottom of the page.
If there’s no advertising information contact the site owner at the About Us page.
Keep in mind the fundamentals here, as you identify your target audience, your niche sites become the sites on which you’ll place your banner adverts.
Be sure you know the keywords or keyword phrases for which your target audience searches.
The predominate audience keyword phrases are the keyword phrases you’ll insert into Google Search to find the top-ranked niche sites.
When you negotiate with the site’s owner, you’ll ascertain if the banner ads costs are CPM or fixed price.
Always try to negotiate a fixed price, which is generally cost per month.
CPM or cost per thousand impressions, is in my humble opinion, kind of an amorphous term without verifiable results.
Obviously ,CPM benefits the site owner.
Be absolutely certain that the site on which you place the ad has Responsive Web Design (RWD).
Recall RWD is built into the website design; it makes the site easy to negotiate on mobile devices.
For your information, Mobile Banners are 320 x 50 px, and are designed to fit most mobile devices.
Google AdSense has included them in their regular ad program, so you can use mobile ads on your site.
Recall that banner design calls for banners that are either ugly and stand out or simplistic and blend in.
That seems to be an oxymoron, but ads that stand-out get attention a lot of attention, and if they blend in they tend to be considered part of the web page,but they still must be relatively simple.
Here’s a great free site to create your own banners, it’s actually a lot of fun. http://www.bannerfans.com/ Make Banners for Free;It’s fun,you’ll love this site.
Thank you so much for visiting my Frassadys.com site and reading my Blog, please leave a comment, I love communication,I truly appreciate it.
Cassady Online LLC
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