Francis Cassady 081119
Staying Quiet The Entire Ride?
Walter took his wife Ethel to the state fair every year, and every time he would say to her, “Ethel, you know that I’d love to go for a ride in that helicopter.”
But Ethel would always reply, “I know that Walter, but that helicopter ride is 50 dollars and 50 dollars is 50 dollars.”
Finally, they went to the fair, and Walter said to Ethel, “Ethel, you know I’m 87 years old now.
If I don’t ride that helicopter this year, I may never get another chance.”
Once again Ethel replied, “Walter, you know that helicopter is 50 dollars and 50 dollars is 50 dollars.”
This time the helicopter pilot overheard the couple’s conversation and said, “Listen folks, I’ll make a deal with you.
I’ll take both of you for a ride; if you can both stay quiet for the entire ride and not say a word I won’t charge you!
But if you say just one word, it’s 50 dollars.”
Walter and Ethel agreed and up they went in the helicopter.
The pilot performed all kinds of fancy moves and tricks, but not a word was said by either Walter or Ethel.
The pilot did his death-defying tricks over and over again, but still there wasn’t so much as one word said.
When they finally landed, the pilot turned to Walter and said, “Wow! I’ve got to hand it to you.
I did everything I could to get you to scream or shout out, but you didn’t.
I’m really impressed!”
Walter replied, “Well to be honest I almost said something when Ethel fell out but, you know, 50 dollars is 50 dollars!”
CPM Ad Hoc Oriented
Never build your business on one lead source.
You’ve seen and worked with the large networks such as Google, Twitter, YouTube, Linkedin, and Facebook.
You’ve also seen how many rules they have, and how fickle they are.
They can kick you off their network at any time, and give you absolutely no reason why.
The good news is that you find out about the poor online companies.
But you need to be sure to rely on many different advertising sites..
You build a solid foundation for your business, by employing various sources.
Ultimately, you turn your attention to traffic strategies for leads that are fairly predictable, reliable, and have stood the test of time.
Banner advertising will not change, unless there is a radical shift in internet marketing.
You know the basics, place banner ads on niche sites with lots of targeted traffic.
You’ll need to use compete.com or alexa.com to check the number of visitors to a niche site.
Also, the rule-of-thumb is if the site has less than 10k visitors, do not advertise.
The site will need more than10k visitors per month for you to consider placing a banner ad.
Keep in mind, that the industry average is .5% of the visitors will click your banner ad.
That would give you 50 clicks per month, with 10,000 visitors,this is the minimum now.
If you’re in a niche site that looks good with over 10,000 visitors per month, some sites will have an advertising button on the bottom of the page.
Here’s a make money at home site,dollarsprout.com. It’s rated about 57k US in Alexa,335k WW.
Interestingly,keyword “survey junkie” garnered 50% of the site’s search traffic.
Here are the other keywords:
- how to make money 3.68%
- free gift cards 3.59%
- surveyjunkie 2.99%
- make money 2.91%
This may be an excellent site to advertise, as the Alexa rank is not too high, but high enough to garner significant visitors.
Ideally a per month advert or banner contract is always best. Always better than PPV or CPM.
PPV Advertising actually appears as a pop-up on your computer screen instead of appearing in the form of discrete contextual advertising.
There’s another important piece in PPV Advertising.
You actually use a suitable PPV Network, which will give targeted traffic to you.
You’ll need to create a PPV Account. PPV platforms are known for providing large volume of highly targeted traffic.
CPM is more ad hoc oriented, which means you can go to ant niche site with more than 10K a month visitors and negotiate a contract.
Most online advertisers use a PPV network, as it is easier to advertise using PPV network.
This is a front page footer, and it has advertising info, as well as contact info. This is for looking for a CPM site with which to ask for a CPM contract.
If there’s no advertising information contact the site owner at the About Us page or in the contact page, as I’d mentioned above.
Identify your target audience, your niche sites become the sites on which you’ll place your banner adverts and other contextual adverts.
The predominate audience keyword phrases are the keyword phrases you’ll insert into Google Search to find the top-ranked niche sites.
Be sure the site concurs with your site, not only in the same niche, but also very compatible,for example dollarsprout.com has got a “make money” section.
When you negotiate with the site’s owner, find out if the banner ads costs are CPM or fixed price.
Always try to negotiate a fixed price, as I’d mentioned,which is generally cost per month.
Be absolutely certain that the site on which you place the ad has Responsive Web Design (RWD).
Recall RWD is built into the website design; it makes the site easy to negotiate on mobile devices.
Mobile Banners -specifically for mobile-are 320 x 50 px, and are designed to fit most mobile devices.
Other sites on which to place a banner include,
social media sites (like IBOtoolbox)
Buckets of Banners
Traffic Exchanges and Safelists
Facebook Niche Groups
Here’s a great site to build a banner very quickly, bannerfans.com/.
The best part about bannerfans is that it’s a free site; it’s actually fun to build banners here.
Always offer something for free or how about a valuable bonus or free report.
Always offer some value with the offer on a banner.
Here’s my partner’s WorldProfit LP, which offers a huge giveaway.
You can design a banner ad for absolutely zero cost, design in “Paint” or bannerfans, or for next-to-nothing, have it designed on Fiverr.
There’s also Kris’ ibobanners.com.
If the banner is targeted correctly it will get clicks.
You all know how the banner process for lead generation consists of attraction, compelling free offer, a click, which takes a prospect to a congruent optin page.
There are risks and costs to action. But they are far less than the long range risks of comfortable inaction. John F. Kennedy
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Francis Cassady’s Bio
I retired in network engineering from Qwest Corporation,now Century Link Corporation.I’d volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are Startyourownbiznow.com,Frassadys.com and Cassnethosting.com-a professional hosting and site builder. I’m a Blogger,Affiliate and Internet Marketer.