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Frassadys Make Money Online Newsletter 10815-Internet Marketing 2015,A Lot of the Old,a Bit of the New

So here we go into another exciting internet marketing year,here comes 2015,so out with the old and in with the new,or will there be a lot of the new?.Let’s start it off with Frassadys Make Money Online Newsletter 10815-Internet Marketing 2015,A Lot of the Old,a Bit of the New,as we work together to try to figure this thing out.

So what are the predictions? What’s going to change? One thing is for certain you and I need to improve and keep on improving as we negotiate the World Wide Web.

Frassadys Make Money Online Newsletter
Frassadys Make Money Online Newsletter (Click Pic for free MOBE Video)

Keep in mind the status quo will prevail,but with slight changes that are very important.As always,the best internet marketing techniques will get better and the losers (techniques) will die off.

Interestingly, the best internet marketing tools will be consistently utilized,and you’ll move to them,adapt them,and improve them.

Obviously, the key to any business venture,is to be tuned in 24×7, and stay alert,you don’t want to miss a progression,or new cutting edge marketing ideas.Remember 360-Degree Marketing?

This strategy involves linking several different types of marketing together rather than relying on one or two types. It may involve web advertising, as well as mailing out brochures that refer clients to the company website,and print ads that feature the brochure.

It can also include calling clients on skype or cell phone, networking, holding webinars and even organizing online co-marketing with other online companies.

MOBE is a company that has taken 360-Degree Marketing,to a new level,as it has utilized all these techniques and then some,to foster leads, and convert prospects to customers.

MOBE also has developed significant email sales’ funnels to keep prospects interested,and the front door opened.So the incentive and the strategic considerations are always there,and certainly as you are looking for a fresh start in 2015.

So obviously,you need to improve significantly on what you are currently doing,or you’ll be looking to take your game to the next level.

Bear in mind for this Frassadys Make Money Online Newsletter 10815-Internet Marketing 2015,A Lot of the Old,a Bit of the New,a Mobile friendly site will become an absolute necessity.

I believe you’ll need to make your site not only smart phone compatible,but also ipad and other portable-device compatible. Check your site here to check your compatibility: https://www.google.com/webmasters/tools/mobile-friendly/.

Frassadys Make Money Online Newsletter
Frassadys Make Money Online Newsletter

Be sure to go to http://www.dudamobile.com/ and make a gratis mobile site,if you’re not mobile at this time. SEO will continue to have relevance,as will social media marketing.

SEO is dependent upon content creation,as is some of the social media,e.g.,Twitter. However,Facebook has changed the game,with the ubiquitous Fan page,and the proliferation of Facebook niche “Groups”.


Keep in mind, that content creation is always oriented to the visitor or customer,that’s right,you write for an audience,you never write for the search engines. However, the adroit internet marketer is able to incorporate,but subjugate, the SEO into the value-add content creation.

Marketing Metrics and Analytics will be as important as ever in internet marketing in 2015,so you’ll need to put emphasis on them as you continue to improve,or as you reach the next level.

To build a performance advantage you first need to understand how Marketing Analytics (tools) drives Marketing Metrics (results).

Marketing Analytics are the tools and data needed to produce Marketing Metrics which are measures of performance.MOBE has analytic tools such as long cookie duration and affiliate tracking. How does the long cookie duration work?

If a customer comes from your site to MOBE’s, and then comes back to purchase six months later, you get credit,even if she comes in from another site,as your initial cookie placement on her site takes priority.

To build disparate “channels” for the same URL,go to: https://support.google.com/analytics/answer/1033867?hl=en,enter, then fill in the following boxes:website url,campaign medium,campaign source, campaign term (keywords),campaign content,and campaign name.

For more information on creating “Best Practices for creating Custom Campaigns” take a look at https://support.google.com/analytics/answer/1037445.

Frassadys Make Money Online Newsletter
Frassadys Make Money Online Newsletter


Stay after it,deliver value, and you’ll continue to prosper in 2015. By the way,for Frassadys’ Make Money Online 10815 Newsletter, my favorite autoresponder company to use is Aweber, deliverability is almost 100%, the price is low,and the service is exceptional!

Go here Now and sign up for one dollar for one month . Also, for a Small Business Web Hosting Company,Cassnethosting has 24×7 support, unlimited bandwidth, a world class data center,and 99.9 percent up time.

Cassnethosting offers offer inexpensive and free domains, or visit us on Facebook ,just click the “more” pulldown then click “our store” or go direct to our FacebookStore
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Frassadys’Make Money Online 102314 Newsletter- Strategic Planning for better marketing Campaigns.

In this Frassadys’Make Money Online 102314 Newsletter,we’ll talk about The need for Strategic Planning for better marketing Campaigns and online Business Consistency.

A good marketing campaign is much like a successful meeting,before which you carefully make an agenda,divided into specific time frames for each relative subject,you make a list of the pertinent attendees,you choose a moderator,a scribe, a leader.You set the date,the start time,the end time.

make money online
Francis Cassady
Frassadys’Make Money Online 102314 Newsletter- Strategic Planning for better marketing Campaigns.Click pic for free MOBE Video.

And obviously you’ll send out the agenda in plenty of time before the meeting, so that participants can enter it into their calendars and resolve any conflicts ahead of schedule. You also have to decide on incentives,for example,will you serve lunch? You basically try to make the meeting as compelling and interesting as possible. Like a meeting, problems can arise in marketing Campaigns.

If you have poor planning or poor leadership the meeting can become more of a negative than a positive. Poor planning in a marketing Campaign can also result in a significant tailspin and the return on your investment can quickly become negligible. So in the business of internet marketing,keep in mind strategic planning can lower the risk significantly from a major hiccup in a Campaign or social media gaffe.

Think about how many companies have seen a drop in sales after a social media blunder,or a lack of Campaign planning. To prevent negatives in your business from happening, and significantly lower the risk,you obviously need to incessantly evaluate your marketing efforts, and fix specific and general issues.

So two important issues are relevant here:tread careful around social media,be vigilant of all the money making parts of your business,so you can immediately adjust and right the ship.You know the goal here is not only to make money online,but to make more money online on a continual basis.

When you work out in the gym,you can progress in several different ways: more reps,hold the weight for a longer period,or add weight.You can add 1 pound to your weight,or add 1 rep, the key is to progress, you don’t want to regress. You never stay in the same place,you either progress ot regress. You’ll need to have the same orientation with your business.

Progression involves consistency in your return on investment your ROI. If you’re planning correctly,if you’re working the social media correctly,you’ll maintain reliable predictions. So is strategic planning involved with tracking?

If you’re on top of your game,you’ll know if your email list,your blog,or your social marketing platform is more successful. You’ll know the ROI from your compelling blog,the ROI from your email Campaign ,you’ll know what to expect in ROI from your next Solo Campaign.

Because you know the medium ,the vendor,the Solo Ads people,your indicators become more accurate and reliable,and reliability makes for a smooth consistent business,kind of like when you were on the job and you had a biweekly paycheck on which you could count. The stable part of predictability through planning,is that even though an egregious hiccup can temporarily impede you,it will never defeat you.

Yes strategic planning is involved in analyzation of CTRs,email clicks,and generally the advertising platforms that perform well.So you monitor,gauge,evaluate and modify going forward.Sure this is easy for this Frassadys’Make Money Online 102314 Newsletter to say.

We all know that doing is much tougher than saying.On the other hand, habits are ingrained by thought and repetition. As our mothers constantly reminded us to stay out of trouble and mind your manners,listen to your friend or teacher,always say “please” and “thank you”,respect other people’s property,clean up after yourself,eventually all social people start thinking about good manners,and yes they’ll eventually became deep-seated.

So you as business owners find what is consistently good for your business and then make that the norm. So finding what is consistently good is the inbred behavior, and that will lead to the predictability and stability in what is inherently never static, it is either progressing or regressing.

Another facet of stategic planning is the constant evaluation of your competitors.Always find and utilize great emails,obviously don’t copy, but use the idea to create your own unique piece. Check their sales funnel and how successful it is. Always do a stare and compare with other successful marketers in the same niche as yourself.

Remember the significance of branding and injecting your personality, your brand, into your work.The greatest inventors of all time, did not invent their transformative invention by himself (herself). Generally it was an accumulation of disparate persons that passed down relevant knowledge,until the “inventor” finalized it,this is truly the “straw that broke the camel’s back”.

Do you see my point? Human beings have always emulated each other.Remember differentiate to establish brand,but do what the leaders in the niche consistently do to make it work.Always copy techniques that work effectively,modify it for brand, but stick with the essential piece that works. You’ve seen the copy cat syndrome in many of the US’ most predominant industries.

Think about this after one predominant automobile manufacturer copied another predominant automobile manufacturer’s manufacturing process, what was the difference? You guessed it-brand. Successful  processes and procedures are basically copied.

And major companies commit considerable resources to establishing their brand. Obviously,you always need to be testing and tracking every marketing endeavor,so you know exactly what is getting the progressive results.

The easiest way to keep track of the metrics in your business is to be sure you’re always using tracking links, which allow you to automatically track what works in your business. The best tracking software to use is called Ad Trackz Gold.
Check it out now here

Ok we’ll need to put a wrap on this Frassadys’Make Money Online 102314 Newsletter- Strategic Planning for better marketing Campaigns. but i’ll leave you with some important words: You’ve got to find what you love and that is as true for work as it is for lovers.Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what (sic) you do. If you haven’t found it yet, keep looking and don’t settle. As with all matters of the heart, you’ll know when you’ve found it.                Steve Jobs

Make money online Frassadys 101514 Newsletter- Numbers can tell you what’s happening with your Biz,but avoid when talking to your Customer!

Ok  let’s talk about Make money online Frassadys 101514 Newsletter- Numbers can tell you what’s happening with your Biz,but avoid when talking to your Customer!  You’ve seen it before as businesses will try to impress using totals and percentage of totals,and all kinds of numbers.

The large businesses are built on stats,but for most people they’re very booooring.Data per se has a way of putting people to sleep.I worked for years in Network Engineering and although interesting,especially configuring switches and routers, the numbers were tedious and the amount of information was mental overload.

Unless you’re a geek who loves figures,telling a story with numbers and equations,does not bode well for online marketers and online business owners. I mention “geek” and I mean everything positive,absolutely nothing negative, albeit,it takes a certain kind of person.

So you see what I’m saying for this  Make money online Frassadys 101514 Newsletter,to communicate with an audience,in this case your customers,avoid the numbers,but use images or graphs,to which you can look and find out the entire story.

This really tells the adage “a picture is worth a thousand words”. If you look at the history of images conveying significant information,you’ll need to look at science.

Why? Because data lies at the soul of all knowledge and science,numbers are initially compiled in tables or databases, they are often displayed in a graphic form to help scientists visualize and interpret the variation, patterns, and trends within the data.

Unless you’re an accountant, who must work with numbers,internet marketers need to serve peers and customers with images and graphs.Which leads me to one fundamental IM tool called Infographics which is visual storytelling aids that work.Think about Google Analytics to get a good idea of Infographics.

What is the general idea behind Infographics? I believe we’ve explained it above but “…infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly”. I mean wiki’s definition pretty much “hits the nail on the head”.

Another term would be Data visualization.Bear in mind for this make money online Frassadys.com infographics newsletter,is that data visualization keeps the information very informative without being too boring.

Your peers can actually digest the information without a severe migraine and /or an acute panic attack. Basically,the best infographics can tell a story very quickly,concisely and in a compelling and fun way.

The types of infographics include:analysis, and data visualization, which includes, time-series (documents data over time),statistical ( like a histogram), and hierarchies.

I believe a pie chart falls under “anaylsis” category.How statistically important and simplistic is the pie chart?Obviously,it has served us very well. So for a 105 Awesome Infographic Templates you can edit and use,check this out!

Infographics are Visual Storytelling Aids that Work
Ok,i’ll need to close this Make money online Frassadys 101514 Newsletter- Numbers can tell you what’s happening with your Biz,but avoid when talking to your Customer!  until next week take good care and we’ll talk again.

If you’d like to talk health and fitness or internet marketing, or if you’d like to talk about a Frassadys.com offer or MOBE,Skype me at francis.cassady or email me at fcassad@cpinternet.com,or leave a phone number and i’ll call you.

I’ll leave you with these words:There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction. John F. Kennedy