So here we go into another exciting internet marketing year,here comes 2015,so out with the old and in with the new,or will there be a lot of the new?.Let’s start it off with Frassadys Make Money Online Newsletter 10815-Internet Marketing 2015,A Lot of the Old,a Bit of the New,as we work together to try to figure this thing out.
So what are the predictions? What’s going to change? One thing is for certain you and I need to improve and keep on improving as we negotiate the World Wide Web.
Keep in mind the status quo will prevail,but with slight changes that are very important.As always,the best internet marketing techniques will get better and the losers (techniques) will die off.
Interestingly, the best internet marketing tools will be consistently utilized,and you’ll move to them,adapt them,and improve them.
Obviously, the key to any business venture,is to be tuned in 24×7, and stay alert,you don’t want to miss a progression,or new cutting edge marketing ideas.Remember 360-Degree Marketing?
This strategy involves linking several different types of marketing together rather than relying on one or two types. It may involve web advertising, as well as mailing out brochures that refer clients to the company website,and print ads that feature the brochure.
It can also include calling clients on skype or cell phone, networking, holding webinars and even organizing online co-marketing with other online companies.
MOBE is a company that has taken 360-Degree Marketing,to a new level,as it has utilized all these techniques and then some,to foster leads, and convert prospects to customers.
MOBE also has developed significant email sales’ funnels to keep prospects interested,and the front door opened.So the incentive and the strategic considerations are always there,and certainly as you are looking for a fresh start in 2015.
So obviously,you need to improve significantly on what you are currently doing,or you’ll be looking to take your game to the next level.
Bear in mind for this Frassadys Make Money Online Newsletter 10815-Internet Marketing 2015,A Lot of the Old,a Bit of the New,a Mobile friendly site will become an absolute necessity.
I believe you’ll need to make your site not only smart phone compatible,but also ipad and other portable-device compatible. Check your site here to check your compatibility: https://www.google.com/webmasters/tools/mobile-friendly/.
Be sure to go to http://www.dudamobile.com/ and make a gratis mobile site,if you’re not mobile at this time. SEO will continue to have relevance,as will social media marketing.
SEO is dependent upon content creation,as is some of the social media,e.g.,Twitter. However,Facebook has changed the game,with the ubiquitous Fan page,and the proliferation of Facebook niche “Groups”.
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Keep in mind, that content creation is always oriented to the visitor or customer,that’s right,you write for an audience,you never write for the search engines. However, the adroit internet marketer is able to incorporate,but subjugate, the SEO into the value-add content creation.
Marketing Metrics and Analytics will be as important as ever in internet marketing in 2015,so you’ll need to put emphasis on them as you continue to improve,or as you reach the next level.
To build a performance advantage you first need to understand how Marketing Analytics (tools) drives Marketing Metrics (results).
Marketing Analytics are the tools and data needed to produce Marketing Metrics which are measures of performance.MOBE has analytic tools such as long cookie duration and affiliate tracking. How does the long cookie duration work?
If a customer comes from your site to MOBE’s, and then comes back to purchase six months later, you get credit,even if she comes in from another site,as your initial cookie placement on her site takes priority.
To build disparate “channels” for the same URL,go to: https://support.google.com/analytics/answer/1033867?hl=en,enter, then fill in the following boxes:website url,campaign medium,campaign source, campaign term (keywords),campaign content,and campaign name.
For more information on creating “Best Practices for creating Custom Campaigns” take a look at https://support.google.com/analytics/answer/1037445.
Stay after it,deliver value, and you’ll continue to prosper in 2015. By the way,for Frassadys’ Make Money Online 10815 Newsletter, my favorite autoresponder company to use is Aweber, deliverability is almost 100%, the price is low,and the service is exceptional!
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